Infobip Case Studies Citrus: Enhancing In-Store Traffic and Sales through Geo-Targeted Push Notifications

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	Citrus: Enhancing In-Store Traffic and Sales through Geo-Targeted Push Notifications Infobip

Citrus: Enhancing In-Store Traffic and Sales through Geo-Targeted Push Notifications

Infobip

Technology Category	Application Infrastructure & Middleware - Event-Driven Application Robots - Wheeled Robots
Applicable Industries	Electronics Retail
Applicable Functions	Procurement Sales & Marketing
Use Cases	Geofencing Retail Store Automation
Challenge	Citrus, the largest electronics retailer in Ukraine, was faced with the challenge of bridging the gap between online and offline shopping experiences. Despite having a strong online presence with a robust eCommerce website and a mobile app, Citrus wanted to attract more customers into their physical stores to build stronger customer relationships and increase in-store footfall. They had over 500,000 active customers on their mobile app and were keen on leveraging this direct and real-time communication channel to promote new products and announce items on sale. The challenge was to effectively use this platform to drive more foot traffic to their physical stores. Read More
About Customer	Citrus is the largest electronics retailer in Ukraine, specializing in computer equipment, gadgets, and accessories. With 19 years of experience in a competitive industry, they have grown to 51 stores in 13 cities and have a robust online presence. Customers can shop anytime, anywhere via their innovative mobile app. Citrus is focused on developing strong customer relationships and rewarding loyal customers. They regularly engage with their customers using mobile app messages to promote new products and announce items on sale. Read More
Solution	Citrus decided to implement a geo-targeted campaign using targeted in-app notifications. In celebration of their 18th anniversary, they planned a special promotion in 10 of their stores in Kyiv. Using the geo-fencing feature within Infobip’s Mobile App Messaging solution, Citrus was able to send location-based push notifications to precisely target certain customers. They sent invitations to 2,600 customers in Kyiv announcing their anniversary campaign. On the day of the event, they targeted only those customers who were near a store, inviting them to join the celebration and receive a 30% discount. The Citrus marketing team used Infobip’s web interface to create a campaign starting with the announcement of the anniversary celebration to relevant customers. A week later, they created a geo-fencing campaign targeting users within 200 meters of 10 stores in Kyiv. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Event-Driven Application

Robots - Wheeled Robots

Applicable Industries

Electronics

Retail

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Geofencing

Retail Store Automation

Challenge

Citrus, the largest electronics retailer in Ukraine, was faced with the challenge of bridging the gap between online and offline shopping experiences. Despite having a strong online presence with a robust eCommerce website and a mobile app, Citrus wanted to attract more customers into their physical stores to build stronger customer relationships and increase in-store footfall. They had over 500,000 active customers on their mobile app and were keen on leveraging this direct and real-time communication channel to promote new products and announce items on sale. The challenge was to effectively use this platform to drive more foot traffic to their physical stores.

About Customer

Citrus is the largest electronics retailer in Ukraine, specializing in computer equipment, gadgets, and accessories. With 19 years of experience in a competitive industry, they have grown to 51 stores in 13 cities and have a robust online presence. Customers can shop anytime, anywhere via their innovative mobile app. Citrus is focused on developing strong customer relationships and rewarding loyal customers. They regularly engage with their customers using mobile app messages to promote new products and announce items on sale.

Solution

Citrus decided to implement a geo-targeted campaign using targeted in-app notifications. In celebration of their 18th anniversary, they planned a special promotion in 10 of their stores in Kyiv. Using the geo-fencing feature within Infobip’s Mobile App Messaging solution, Citrus was able to send location-based push notifications to precisely target certain customers. They sent invitations to 2,600 customers in Kyiv announcing their anniversary campaign. On the day of the event, they targeted only those customers who were near a store, inviting them to join the celebration and receive a 30% discount. The Citrus marketing team used Infobip’s web interface to create a campaign starting with the announcement of the anniversary celebration to relevant customers. A week later, they created a geo-fencing campaign targeting users within 200 meters of 10 stores in Kyiv.

Impact #1	The geo-targeted campaign was a success, resulting in increased footfall in Citrus stores and a significant boost in sales. The use of Infobip’s Mobile App Messaging solution allowed Citrus to precisely target customers based on their location, leading to more effective and efficient marketing. The campaign also enhanced the customer experience by providing a seamless bridge between online and offline shopping experiences. The personalized messages showing clear value for customers, coupled with the features and simple implementation of Infobip’s communication platform, contributed to the success of the campaign.

Impact #1

The geo-targeted campaign was a success, resulting in increased footfall in Citrus stores and a significant boost in sales. The use of Infobip’s Mobile App Messaging solution allowed Citrus to precisely target customers based on their location, leading to more effective and efficient marketing. The campaign also enhanced the customer experience by providing a seamless bridge between online and offline shopping experiences. The personalized messages showing clear value for customers, coupled with the features and simple implementation of Infobip’s communication platform, contributed to the success of the campaign.

Benefit #1	2,600 app users received a push notification with the invitation to join the event along with a 30% discount
Benefit #2	976 users opened the message to receive the discount
Benefit #3	924 mobile app users made a purchase in-store using the discount offer

Benefit #1

2,600 app users received a push notification with the invitation to join the event along with a 30% discount

Benefit #2

976 users opened the message to receive the discount

Benefit #3

924 mobile app users made a purchase in-store using the discount offer

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Overview

Citrus: Enhancing In-Store Traffic and Sales through Geo-Targeted Push Notifications

Operational Impact

Quantitative Benefit