Domo Case Studies Cisco Networking Academy Optimizes Marketing and Advertising Efforts with Domo

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	Cisco Networking Academy Optimizes Marketing and Advertising Efforts with Domo Domo

Cisco Networking Academy Optimizes Marketing and Advertising Efforts with Domo

Domo

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Education
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting Predictive Replenishment
Services	Data Science Services
Challenge	Cisco Networking Academy, an education program and platform, had a goal to positively impact one billion lives by 2025 through education around digital technology and its benefits. To achieve this, they needed to constantly build their funnel of students for their online, entry-level courses, and ensure that these students progress into tertiary institutions which can equip them for true career readiness in a digital world. They enlisted the help of digital agency krunch.co to help optimise its marketing and advertising efforts. They aimed to maximise student “return” on marketing spend, improve overall enrolments as well as those in areas of need, and reduce the average cost of each enrolment. Read More
About Customer	Cisco Networking Academy is an education program and platform that fosters the technical and entrepreneurial skills that people, educators, and companies need to change the world for the better. Founded in 1997 and based in San Jose, CA, the academy aims to positively impact one billion lives by 2025 through education around digital technology and its benefits. This requires that they constantly build their funnel of students for their online, entry-level courses, and ensure that these students progress into tertiary institutions which can equip them for true career readiness in a digital world. Read More
Solution	krunch.co deployed Domo and people-based attribution at the centre of its efforts to integrate Networking Academy’s data, which came from a range of sources including its website, digital advertising, and marketing automation channels. Domo allowed krunch.co to attribute data to specific user demographics and advertising creatives, building a single customer view – giving Cisco’s marketers unprecedented awareness of what storylines resonated with which groups. Data now comes from a range of sources, including the website, Facebook, Google Analytics, people-based attribution, and Marketo. krunch.co’s resulting reports, supported by data from Domo, proved intuitive enough to become a central feature of the Cisco team’s weekly meetings. That, in turn, helped the team focus on quantifiable actions to take out of each session, making for faster and more agile improvements to marketing and advertising campaigns. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Education

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Predictive Replenishment

Services

Data Science Services

Challenge

Cisco Networking Academy, an education program and platform, had a goal to positively impact one billion lives by 2025 through education around digital technology and its benefits. To achieve this, they needed to constantly build their funnel of students for their online, entry-level courses, and ensure that these students progress into tertiary institutions which can equip them for true career readiness in a digital world. They enlisted the help of digital agency krunch.co to help optimise its marketing and advertising efforts. They aimed to maximise student “return” on marketing spend, improve overall enrolments as well as those in areas of need, and reduce the average cost of each enrolment.

About Customer

Cisco Networking Academy is an education program and platform that fosters the technical and entrepreneurial skills that people, educators, and companies need to change the world for the better. Founded in 1997 and based in San Jose, CA, the academy aims to positively impact one billion lives by 2025 through education around digital technology and its benefits. This requires that they constantly build their funnel of students for their online, entry-level courses, and ensure that these students progress into tertiary institutions which can equip them for true career readiness in a digital world.

Solution

krunch.co deployed Domo and people-based attribution at the centre of its efforts to integrate Networking Academy’s data, which came from a range of sources including its website, digital advertising, and marketing automation channels. Domo allowed krunch.co to attribute data to specific user demographics and advertising creatives, building a single customer view – giving Cisco’s marketers unprecedented awareness of what storylines resonated with which groups. Data now comes from a range of sources, including the website, Facebook, Google Analytics, people-based attribution, and Marketo. krunch.co’s resulting reports, supported by data from Domo, proved intuitive enough to become a central feature of the Cisco team’s weekly meetings. That, in turn, helped the team focus on quantifiable actions to take out of each session, making for faster and more agile improvements to marketing and advertising campaigns.

Impact #1	Domo equipped Networking Academy to extend how far it could track each student’s journey, largely thanks to the ability to attribute data from multiple sources, some of them offline.
Impact #2	krunch.co’s resulting reports, supported by data from Domo, became a central feature of the Cisco team’s weekly meetings, helping the team focus on quantifiable actions to take out of each session, making for faster and more agile improvements to marketing and advertising campaigns.

Impact #1

Domo equipped Networking Academy to extend how far it could track each student’s journey, largely thanks to the ability to attribute data from multiple sources, some of them offline.

Impact #2

krunch.co’s resulting reports, supported by data from Domo, became a central feature of the Cisco team’s weekly meetings, helping the team focus on quantifiable actions to take out of each session, making for faster and more agile improvements to marketing and advertising campaigns.

Benefit #1	75,000 new enrolments, 68% of which came from new students
Benefit #2	A 56% reduction in the cost of each enrolment

Benefit #1

75,000 new enrolments, 68% of which came from new students

Benefit #2

A 56% reduction in the cost of each enrolment

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Overview

Cisco Networking Academy Optimizes Marketing and Advertising Efforts with Domo

Operational Impact

Quantitative Benefit