IBM Case Studies CinePostproduction: Speeding delivery of digital cinema packages for theatre release using hybrid cloud model

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	CinePostproduction: Speeding delivery of digital cinema packages for theatre release using hybrid cloud model IBM

CinePostproduction: Speeding delivery of digital cinema packages for theatre release using hybrid cloud model

IBM

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Hybrid Cloud
Applicable Functions	Logistics & Transportation
Use Cases	Track & Trace of Assets
Services	Cloud Planning, Design & Implementation Services
Challenge	CinePostproduction, a leading postproduction facility in Germany, was faced with the challenge of speeding up the ingest of media files and the delivery of large Digital Cinema Packages (DCPs) to cinemas throughout the DACH region. The transition from 35-millimeter film to digital cinema posed a significant challenge for the company. Despite the shift to digital, the most common method for distributing DCPs remained the physical shipment of specialized hard disks via courier or satellite delivery. This method was not only slow and unreliable, but also costly. The challenge was further complicated by the large volume and size of the media files: DCPs typically range from 100GB to as large as 400GB. For its TV and cinema postproduction business area, CinePostproduction needed to send data sets between 150GB to 1.5TB per feature film, which occasionally needed to be transferred globally. Read More
About Customer	CinePostproduction is one of Germany’s leading post-production facilities and has been operating in the digital cinema market for several years. The company offers a range of services including post-production of feature films and TV-productions, duplication of DCP copies, DCP-versioning and -mastering, localization of trailers and KDM-services. CinePostproduction has been developing software solutions for over four years, including the DCP portal SHARC. This solution is used by a majority of cinemas in the D-A-CH region to download DCP cinema trailers and also offers distributors a comfortable and flexible way for DCP key-creation and -management. The company was founded in 1911 and has been a pioneer in the transition from 35-millimeter film to digital cinema. Read More
Solution	CinePostproduction integrated IBM® Aspera® on Demand into their new SHARC system to speed the ingest of DCPs from studios and the delivery of DCPs directly to cinemas. The SHARC system, which fully integrates Aspera on Demand running in the cloud, allows CinePostproduction to transfer encrypted, high-resolution Digital Cinema Packages (DCP) with up to 2K or 4K resolutions between the CinePostproduction Content Delivery Network servers in their data center and the participating cinemas in the DACH region. The distribution platform is extremely cost effective because theaters can utilize their existing infrastructure to achieve maximum speed delivery. They simply install the CinePostproduction download client software, which contains an embedded Aspera client, and receive DCPs directly from SHARC to the theater over their existing broadband connection. Running Aspera On Demand in the cloud allows CinePostproduction to scale up transfer capacity as needed to help meet the variable demand and provide on-time delivery to the cinemas. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Hybrid Cloud

Applicable Functions

Logistics & Transportation

Use Cases

Track & Trace of Assets

Services

Cloud Planning, Design & Implementation Services

Challenge

CinePostproduction, a leading postproduction facility in Germany, was faced with the challenge of speeding up the ingest of media files and the delivery of large Digital Cinema Packages (DCPs) to cinemas throughout the DACH region. The transition from 35-millimeter film to digital cinema posed a significant challenge for the company. Despite the shift to digital, the most common method for distributing DCPs remained the physical shipment of specialized hard disks via courier or satellite delivery. This method was not only slow and unreliable, but also costly. The challenge was further complicated by the large volume and size of the media files: DCPs typically range from 100GB to as large as 400GB. For its TV and cinema postproduction business area, CinePostproduction needed to send data sets between 150GB to 1.5TB per feature film, which occasionally needed to be transferred globally.

About Customer

CinePostproduction is one of Germany’s leading post-production facilities and has been operating in the digital cinema market for several years. The company offers a range of services including post-production of feature films and TV-productions, duplication of DCP copies, DCP-versioning and -mastering, localization of trailers and KDM-services. CinePostproduction has been developing software solutions for over four years, including the DCP portal SHARC. This solution is used by a majority of cinemas in the D-A-CH region to download DCP cinema trailers and also offers distributors a comfortable and flexible way for DCP key-creation and -management. The company was founded in 1911 and has been a pioneer in the transition from 35-millimeter film to digital cinema.

Solution

CinePostproduction integrated IBM® Aspera® on Demand into their new SHARC system to speed the ingest of DCPs from studios and the delivery of DCPs directly to cinemas. The SHARC system, which fully integrates Aspera on Demand running in the cloud, allows CinePostproduction to transfer encrypted, high-resolution Digital Cinema Packages (DCP) with up to 2K or 4K resolutions between the CinePostproduction Content Delivery Network servers in their data center and the participating cinemas in the DACH region. The distribution platform is extremely cost effective because theaters can utilize their existing infrastructure to achieve maximum speed delivery. They simply install the CinePostproduction download client software, which contains an embedded Aspera client, and receive DCPs directly from SHARC to the theater over their existing broadband connection. Running Aspera On Demand in the cloud allows CinePostproduction to scale up transfer capacity as needed to help meet the variable demand and provide on-time delivery to the cinemas.

Impact #1	Delivery of high-resolution Digital Cinema Packages (DCP) takes minutes or hours instead of days, and in many cases, standard DSL or cable Internet lines can be used for the transfer.
Impact #2	Secure and reliable transfer of data volumes between 150GB and 1.5TB across Germany, Austria and Switzerland.
Impact #3	The distribution platform is extremely cost effective because theaters can utilize their existing infrastructure to achieve maximum speed delivery.

Impact #1

Delivery of high-resolution Digital Cinema Packages (DCP) takes minutes or hours instead of days, and in many cases, standard DSL or cable Internet lines can be used for the transfer.

Impact #2

Secure and reliable transfer of data volumes between 150GB and 1.5TB across Germany, Austria and Switzerland.

Impact #3

The distribution platform is extremely cost effective because theaters can utilize their existing infrastructure to achieve maximum speed delivery.

Benefit #1	Decreased DCP delivery from a week to hours to over 100 movie theaters.

Benefit #1

Decreased DCP delivery from a week to hours to over 100 movie theaters.

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Overview

CinePostproduction: Speeding delivery of digital cinema packages for theatre release using hybrid cloud model

Operational Impact

Quantitative Benefit