Celigo Case Studies Chubbies Streamlines EDI Processes and Boosts Growth with Celigo
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Chubbies Streamlines EDI Processes and Boosts Growth with Celigo

Celigo
Application Infrastructure & Middleware - Data Exchange & Integration
Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Consumer Goods
Retail
Procurement
Warehouse & Inventory Management
Last Mile Delivery
Machine to Machine Payments
System Integration
Chubbies, an ecommerce company specializing in men’s shorts, faced significant challenges as its wholesale arm grew rapidly. The company had to increase its workforce to manage the complex orders and maintain EDI compliance, particularly when dealing with large retailers like Nordstrom. Chubbies initially tried to address its growth by replacing Quickbooks with NetSuite and selected Celigo’s Shopify-NetSuite integration app to automate the order-to-cash processes. However, the company still struggled with EDI compliance and faced difficulties integrating their EDI solution with NetSuite due to mismatched field structures. The EDI solution also did not support automatic updates for transactions in NetSuite, making it virtually impossible to manage from a manual perspective. This resulted in infractions that significantly ate into their profit margins.
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Chubbies is an ecommerce company that specializes in men’s shorts. The company operates on a customer service-focused business model, offering free three-day shipping, free returns, social advertising campaigns, and dedicated human customer service lines. Chubbies products are sold on their website and at five retail locations in Houston, Atlanta, Tampa and Miramar Beach in Florida, and Charleston in South Carolina. The company also has a rapidly growing wholesale arm, which has been a significant driver of growth.
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Chubbies decided to use Celigo in combination with Orderful, an API-based EDI solution, to automate their EDI processes. With Celigo’s Orderful-NetSuite Integration Template, Chubbies created a hub for EDI integrations, allowing all information surrounding EDI transactions to be automatically imported and exported between Orderful and NetSuite. This solution significantly reduced the manual work burdening the team, decreased instances of data entry errors, improved internal communication, and eliminated major obstacles in the fulfillment process. More importantly, it enabled Chubbies to maintain EDI compliance, thus eliminating the infraction fees that were impacting their profit margins.
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The integration of Celigo and Orderful has brought significant operational benefits to Chubbies. The automation of EDI processes has not only reduced the manual workload but also improved the accuracy of orders. The company now has more confidence in its order accuracy than ever before. The integration has also improved visibility into inventory and fulfillment processes, enabling the company to make informed decisions and respond promptly to their customers. With the new system in place, Chubbies is now better equipped to handle more EDI customers and continue growing their wholesale division.
Automation of EDI processes reduced manual work, saving the team an average of 10 to 15 hours, and up to 30 hours a month.
The company expects to see at least 55% in EDI-enabled growth and a 50% increase in EDI customers.
The solution eliminated infraction fees that were significantly impacting profit margins.
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