Qlik
Case Studies
Christian Aid makes major improvements to fundraising reporting thanks to QlikView
Overview
Christian Aid makes major improvements to fundraising reporting thanks to QlikViewQlik |
Analytics & Modeling - Big Data Analytics | |
Sales & Marketing | |
Data Science Services | |
Operational Impact
Greater accountability: QlikView is being used to develop and test a new coding system that is being introduced to the Ascent server and Christian Aid's accounting system, which will hugely improve reporting on all aspects of fundraising. This will eventually result in greater reliability, transparency and accountability. | |
Massive savings in time: Exercises that would previously have taken several days to compile can now be done very quickly. For example, a trend analysis of donation cash flow over the past three years was created in about one hour. | |
Better use of investment in fundraising: Significant funds go into recruiting new regular monthly donors and QlikView improved this process immensely. Using QlikView, Christian Aid can analyse the most effective marketing channels – from direct mail or television advertising to street recruitment – identifying those with the highest and lowest efficacy. | |
Quantitative Benefit
Time saving: Exercises that would previously have taken several days to compile can now be done very quickly. A trend analysis of donation cash flow over the past three years was created in about one hour. | |