MoEngage
Case Studies
Chillr's Digital Transformation: Leveraging Business Intelligence for Micro-Moments in Financial Services
Overview
Chillr's Digital Transformation: Leveraging Business Intelligence for Micro-Moments in Financial ServicesMoEngage |
Analytics & Modeling - Big Data Analytics Robots - Wheeled Robots | |
Finance & Insurance Telecommunications | |
Sales & Marketing | |
Machine to Machine Payments | |
Operational Impact
Chillr's use of business intelligence and cross-channel marketing has resulted in a significant increase in user engagement and retention. By identifying key micro-moments and providing personalized suggestions and reminders, Chillr has been able to encourage users to perform more transactions on their app. The company has also successfully positioned itself as a lifestyle app, offering a range of services beyond just financial transactions. This has brought convenience to users' fingertips, making digital banking more accessible and appealing to a wider audience. The use of different communication channels - emails, in-app messages, mobile push, and SMSs - has also ensured that users receive timely reminders, further enhancing user engagement and satisfaction. | |
Quantitative Benefit
23% Increase in monthly transactions on the Chillr app. | |
60% Retention and above during the first month. | |
14% and above conversion rate for push notification reminders. | |