Google Cloud Platform Case Studies Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience

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	Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience Google Cloud Platform

Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience

Google Cloud Platform

Technology Category	Analytics & Modeling - Real Time Analytics Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS) Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Charlotte Tilbury, a rapidly-growing global luxury beauty and skincare brand, was seeking to advance its data analytics processes while scaling up its ecommerce platform to meet growing customer needs across channels. The company needed a unified approach to analytics and reporting that would provide access to real-time, critical data insights across the business, from ecommerce to supply chain and finance. Read More
About Customer	Charlotte Tilbury is a global luxury beauty and skincare brand. The company has a rapidly growing business that is available in more than 60 countries via its website and 550 physical locations. The brand is known for its high-quality products and has a strong online presence. The company was looking to further support the customer-centricity and agility of the business by improving its data analytics processes and scaling up its ecommerce platform. Read More
Solution	Charlotte Tilbury chose Looker, the business intelligence (BI) and analytics platform from Google Cloud, to meet its needs. Looker provides a unified approach to analytics and reporting, opening up access to real-time, critical data insights across the business. Today, all areas of the company use Looker, helping Charlotte Tilbury build a deeper understanding of customer behavior, enabling more informed decision-making, and guiding its online strategy to better serve customer demands. With access to trusted data through the Looker platform, the company can tackle issues based on real-time information. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Charlotte Tilbury, a rapidly-growing global luxury beauty and skincare brand, was seeking to advance its data analytics processes while scaling up its ecommerce platform to meet growing customer needs across channels. The company needed a unified approach to analytics and reporting that would provide access to real-time, critical data insights across the business, from ecommerce to supply chain and finance.

About Customer

Charlotte Tilbury is a global luxury beauty and skincare brand. The company has a rapidly growing business that is available in more than 60 countries via its website and 550 physical locations. The brand is known for its high-quality products and has a strong online presence. The company was looking to further support the customer-centricity and agility of the business by improving its data analytics processes and scaling up its ecommerce platform.

Solution

Charlotte Tilbury chose Looker, the business intelligence (BI) and analytics platform from Google Cloud, to meet its needs. Looker provides a unified approach to analytics and reporting, opening up access to real-time, critical data insights across the business. Today, all areas of the company use Looker, helping Charlotte Tilbury build a deeper understanding of customer behavior, enabling more informed decision-making, and guiding its online strategy to better serve customer demands. With access to trusted data through the Looker platform, the company can tackle issues based on real-time information.

Impact #1	The company has been able to build a deeper understanding of customer behavior.
Impact #2	The use of Looker has enabled more informed decision-making.
Impact #3	The company has been able to guide its online strategy to better serve customer demands.

Impact #1

The company has been able to build a deeper understanding of customer behavior.

Impact #2

The use of Looker has enabled more informed decision-making.

Impact #3

The company has been able to guide its online strategy to better serve customer demands.

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Overview

Charlotte Tilbury Leverages Google Cloud for Data-Led Customer Experience

Operational Impact