Case Studies Ceva Santé Animale's Sales Enablement Transformation with MicroStrategy Mobile App

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	Ceva Santé Animale's Sales Enablement Transformation with MicroStrategy Mobile App

Ceva Santé Animale's Sales Enablement Transformation with MicroStrategy Mobile App

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Remote Monitoring & Control Systems Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Healthcare & Hospitals Life Sciences
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Maintenance Remote Asset Management
Services	Software Design & Engineering Services System Integration Training
Challenge	In 2009, Ceva Santé Animale faced the challenge of empowering their sales representatives with a robust, multi-platform solution that could work seamlessly across various devices without the need for a VPN. The goal was to enable sales reps to create reports based on data filtered to their specific country, role, and responsibilities. Additionally, the solution needed to provide quick access to CRM, ERP, and sales data both online and offline, ensuring that sales reps could maximize their limited time with clients and avoid the inefficiencies of updating CRM tools at the end of the day. Read More
About Customer	Ceva Santé Animale is a global veterinary health company specializing in the research, development, production, and marketing of pharmaceutical products and vaccines for pets, livestock, swine, and poultry. Founded in 1999, CEVA has grown to become the 9th largest veterinary health company in the world, with operations in 40 countries and annual revenue of approximately 700 million dollars. The company is dedicated to protecting animal lives, which in turn benefits human well-being. CEVA's mission is to provide innovative products and services that enhance the health and productivity of animals, ultimately contributing to the overall well-being of people worldwide. Read More
Solution	Ceva Santé Animale chose MicroStrategy as their solution provider after evaluating proofs of concept from MicroStrategy, Cognos, and Business Objects. The decision was driven by MicroStrategy's superior metadata and security model, which allowed for the creation of user-specific reports. CEVA built a sales enablement app on the MicroStrategy Mobile App Platform, integrating CRM, ERP, and sales data. This app provided sales reps with quick access to necessary data, even offline, enabling them to optimize their client interactions. The app also featured an integrated Google map view, allowing sales reps to reschedule their day efficiently. The implementation was swift, taking only three months from concept to production, and included data modeling, creating I-cubes, datasets, reports, and the first iteration of the application. The initial rollout saw 70 users, with plans to expand to 700 users across multiple countries. CEVA's future plans include developing additional iPad applications for local and corporate sales analysis, as well as a mobile phone application to further enhance the sales force's efficiency. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Remote Monitoring & Control Systems

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Healthcare & Hospitals

Life Sciences

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Maintenance

Remote Asset Management

Services

Software Design & Engineering Services

System Integration

Training

Challenge

In 2009, Ceva Santé Animale faced the challenge of empowering their sales representatives with a robust, multi-platform solution that could work seamlessly across various devices without the need for a VPN. The goal was to enable sales reps to create reports based on data filtered to their specific country, role, and responsibilities. Additionally, the solution needed to provide quick access to CRM, ERP, and sales data both online and offline, ensuring that sales reps could maximize their limited time with clients and avoid the inefficiencies of updating CRM tools at the end of the day.

About Customer

Ceva Santé Animale is a global veterinary health company specializing in the research, development, production, and marketing of pharmaceutical products and vaccines for pets, livestock, swine, and poultry. Founded in 1999, CEVA has grown to become the 9th largest veterinary health company in the world, with operations in 40 countries and annual revenue of approximately 700 million dollars. The company is dedicated to protecting animal lives, which in turn benefits human well-being. CEVA's mission is to provide innovative products and services that enhance the health and productivity of animals, ultimately contributing to the overall well-being of people worldwide.

Solution

Ceva Santé Animale chose MicroStrategy as their solution provider after evaluating proofs of concept from MicroStrategy, Cognos, and Business Objects. The decision was driven by MicroStrategy's superior metadata and security model, which allowed for the creation of user-specific reports. CEVA built a sales enablement app on the MicroStrategy Mobile App Platform, integrating CRM, ERP, and sales data. This app provided sales reps with quick access to necessary data, even offline, enabling them to optimize their client interactions. The app also featured an integrated Google map view, allowing sales reps to reschedule their day efficiently. The implementation was swift, taking only three months from concept to production, and included data modeling, creating I-cubes, datasets, reports, and the first iteration of the application. The initial rollout saw 70 users, with plans to expand to 700 users across multiple countries. CEVA's future plans include developing additional iPad applications for local and corporate sales analysis, as well as a mobile phone application to further enhance the sales force's efficiency.

Impact #1	The MicroStrategy sales app enabled sales reps to maximize their 15-minute client interactions by providing quick access to all necessary data, even offline.
Impact #2	Sales reps could focus on the right clients and optimize their schedules using the integrated Google map view, allowing for quick rescheduling in case of cancellations.
Impact #3	The app facilitated real-time updates and eliminated the need for sales reps to update CRM tools at the end of the day, enhancing their productivity.

Impact #1

The MicroStrategy sales app enabled sales reps to maximize their 15-minute client interactions by providing quick access to all necessary data, even offline.

Impact #2

Sales reps could focus on the right clients and optimize their schedules using the integrated Google map view, allowing for quick rescheduling in case of cancellations.

Impact #3

The app facilitated real-time updates and eliminated the need for sales reps to update CRM tools at the end of the day, enhancing their productivity.

Benefit #1	Initial user base of 70 sales reps, with plans to expand to 700 users across multiple countries.
Benefit #2	CEVA experienced double-digit growth in revenue, reaching approximately 700 million dollars.

Benefit #1

Initial user base of 70 sales reps, with plans to expand to 700 users across multiple countries.

Benefit #2

CEVA experienced double-digit growth in revenue, reaching approximately 700 million dollars.

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Overview

Ceva Santé Animale's Sales Enablement Transformation with MicroStrategy Mobile App

Operational Impact

Quantitative Benefit