Conversica
Case Studies
CenturyLink Boosts Lead Generation with Conversica's AI Solution: An 8-to-1 ROI Case Study
Overview
CenturyLink Boosts Lead Generation with Conversica's AI Solution: An 8-to-1 ROI Case StudyConversica |
Analytics & Modeling - Big Data Analytics Sensors - Liquid Detection Sensors | |
Equipment & Machinery Telecommunications | |
Sales & Marketing | |
Leasing Finance Automation Material Handling Automation | |
Operational Impact
The implementation of Conversica's AI solution has had a significant impact on CenturyLink's lead generation process. The AI assistants, Angie and Ashley, have been successful in establishing a personal relationship with leads, making them feel valued and attended to. This has resulted in a massive outreach to targeted audience segments. The seamless integration with Marketo has also streamlined the lead flow process, freeing up staff to focus on more important tasks. The quality of leads generated by the AI assistants has been so good that the sales team has been asking for more. The AI assistants have also been successful in cutting through the clutter and ensuring a steady stream of leads that the sales team looks forward to. The use of AI in lead generation has not only improved the quantity but also the quality of leads, leading to an impressive 8-to-1 ROI on a monthly basis. | |
Quantitative Benefit
800% return on investment each month | |
120-400 additional qualified leads each month | |
30-100 qualified leads identified each week | |