GoodData Case Studies CenterEdge Software Taps GoodData to Help Entertainment and Amusement Industries Amid New Challenges
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CenterEdge Software Taps GoodData to Help Entertainment and Amusement Industries Amid New Challenges

GoodData
Analytics & Modeling - Predictive Analytics
Analytics & Modeling - Real Time Analytics
Business Operation
Predictive Maintenance
Process Control & Optimization
Data Science Services
System Integration
CenterEdge Software, a company that provides a comprehensive platform for managing various aspects of businesses in the entertainment industry, was seeking a new analytics tool. The goal was to find a solution that could extract raw data and present it in a visually appealing and meaningful way to users. The company wanted to empower its customers with a platform that could provide tangible insights and answer specific questions to help streamline business operations and increase profitability. The challenge was heightened by the onset of the COVID-19 pandemic, which imposed new regulations and safety precautions that businesses had to adapt to.
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CenterEdge Software is a company that provides a comprehensive platform for managing various aspects of businesses in the entertainment industry. The company's solution is trusted by leaders across the entertainment industry in the U.S. and abroad to help their businesses become more efficient and profitable. CenterEdge Software has been in business since 2004 and is based in Roxboro, NC. The company's platform helps with everything from point-of-sale to online ticketing, party booking, and targeted marketing. The company's customers include family entertainment centers (FECs), amusement parks, waterparks, and other attractions.
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CenterEdge Software turned to GoodData in 2017 to power its internal analytics and provide a sophisticated, flexible solution for its customers. The team developed CenterEdge Business Intelligence, which helps park owners and general managers visualize myriad data points including weekly ticket sales, profitability, headcount, employee efficiency, and more. GoodData transferred and ingested all previous data to allow customers the ability to track year-over-year data and compare historical metrics. The platform provides detailed admission data to help FECs and amusement parks make decisions on when to stay open or offer discounts to promote attendance. It also highlights attendance and usage for each facility and its attractions, and identifies areas for optimizing efficiency and determining schedules.
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Customizable, embeddable dashboards have helped CenterEdge react and adapt to market changes amidst COVID-19 restrictions.
CenterEdge Business Intelligence has been especially helpful for businesses adapting to new regulations and safety precautions.
The platform has helped entertainment owners and general managers identify potential inefficiencies and areas for improvement.
Saw a 35% increase in clients onboarded to CenterEdge Business Intelligence, powered by GoodData.
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