Software AG Case Studies CENIBRA: Achieving Sustainable Growth through SAP Process Transformation

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	CENIBRA: Achieving Sustainable Growth through SAP Process Transformation Software AG

CENIBRA: Achieving Sustainable Growth through SAP Process Transformation

Software AG

Technology Category	Analytics & Modeling - Process Analytics Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries	Equipment & Machinery Paper & Pulp
Applicable Functions	Logistics & Transportation Product Research & Development
Use Cases	Demand Planning & Forecasting Supply Chain Visibility
Services	System Integration
Challenge	CENIBRA, a major producer of bleached eucalyptus pulp based in Brazil, was facing several challenges. The company had a desire to transition from its legacy ERP system to SAP S/4HANA, but was struggling with establishing SAP standards to save time and money. The company also lacked process clarity for its complex supply chain management and was struggling to establish a single source of truth. There was a misalignment between the business and IT, and a demand for control and security for the company’s forestry process cycle. The increasing market demand and the need for modernization of IT systems made it clear that the company wasn’t keeping pace. Upgrading to SAP S/4HANA was a necessary step towards a modern IT infrastructure, but there was a risk of the cycle breaking down during the upgrade. Read More
About Customer	CENIBRA (Celulose Nipo-Brasileira S.A.) is a major producer of bleached eucalyptus pulp, incorporated in 1973 and located in Belo Oriente, Brazil. The company has an annual production capacity of 1.2 million tons and exports 98% of its pulp to markets in Asia, Europe, and North America. In addition to its production, the company owns and manages 254,000 hectares of land as eucalyptus farms and ecological reserves in the state of Minas Gerais. CENIBRA is a key player in the paper industry, with eucalyptus pulp accounting for nearly 33% of the world’s market pulp. Read More
Solution	CENIBRA decided to implement ARIS Enterprise and the extension for SAP® Solutions to address its challenges. After navigating a crowded marketplace, the company found a Business Process Analysis (BPA) tool that was vendor-agnostic and open enough to integrate with SAP solutions. This tool not only offered a process-driven migration solution, but also had all the capabilities to accelerate a successful migration to SAP S/4HANA. The new tool guided CENIBRA safely through the SAP migration and efficiently aligned its processes with the new SAP S/4HANA architecture. Over the course of three years, the company mapped and managed the entire forest process cycle, designed over 455 process flows in IT and corporate governance, and involved 140 users in process design and improvement. The company also established a team of analysts dedicated to responding to demands for process improvement and infrastructure management. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Process Analytics

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Equipment & Machinery

Paper & Pulp

Applicable Functions

Logistics & Transportation

Product Research & Development

Use Cases

Demand Planning & Forecasting

Supply Chain Visibility

Services

System Integration

Challenge

CENIBRA, a major producer of bleached eucalyptus pulp based in Brazil, was facing several challenges. The company had a desire to transition from its legacy ERP system to SAP S/4HANA, but was struggling with establishing SAP standards to save time and money. The company also lacked process clarity for its complex supply chain management and was struggling to establish a single source of truth. There was a misalignment between the business and IT, and a demand for control and security for the company’s forestry process cycle. The increasing market demand and the need for modernization of IT systems made it clear that the company wasn’t keeping pace. Upgrading to SAP S/4HANA was a necessary step towards a modern IT infrastructure, but there was a risk of the cycle breaking down during the upgrade.

About Customer

CENIBRA (Celulose Nipo-Brasileira S.A.) is a major producer of bleached eucalyptus pulp, incorporated in 1973 and located in Belo Oriente, Brazil. The company has an annual production capacity of 1.2 million tons and exports 98% of its pulp to markets in Asia, Europe, and North America. In addition to its production, the company owns and manages 254,000 hectares of land as eucalyptus farms and ecological reserves in the state of Minas Gerais. CENIBRA is a key player in the paper industry, with eucalyptus pulp accounting for nearly 33% of the world’s market pulp.

Solution

CENIBRA decided to implement ARIS Enterprise and the extension for SAP® Solutions to address its challenges. After navigating a crowded marketplace, the company found a Business Process Analysis (BPA) tool that was vendor-agnostic and open enough to integrate with SAP solutions. This tool not only offered a process-driven migration solution, but also had all the capabilities to accelerate a successful migration to SAP S/4HANA. The new tool guided CENIBRA safely through the SAP migration and efficiently aligned its processes with the new SAP S/4HANA architecture. Over the course of three years, the company mapped and managed the entire forest process cycle, designed over 455 process flows in IT and corporate governance, and involved 140 users in process design and improvement. The company also established a team of analysts dedicated to responding to demands for process improvement and infrastructure management.

Impact #1	The implementation of the new tool and the migration to SAP S/4HANA resulted in several operational benefits for CENIBRA. The company was able to simplify and integrate its main business processes, making them transparent, documented, and more efficient. This led to increased productivity and the ability to optimize resources more easily. The transparency also allowed management to quickly generate reliable reports across multiple business entities, informing on process efficiency and driving sound business decisions. During the COVID-19 pandemic, the company was able to pivot quickly to meet the increased demand for hygienic paper products, life-saving medicines, hygiene products, and cleaning materials. The company's new-found operational efficiency also gave it business resilience and the power to pivot fast. The company also made strides in meeting its sustainability objectives through efficient and responsible management of their supply chain.

Impact #1

The implementation of the new tool and the migration to SAP S/4HANA resulted in several operational benefits for CENIBRA. The company was able to simplify and integrate its main business processes, making them transparent, documented, and more efficient. This led to increased productivity and the ability to optimize resources more easily. The transparency also allowed management to quickly generate reliable reports across multiple business entities, informing on process efficiency and driving sound business decisions. During the COVID-19 pandemic, the company was able to pivot quickly to meet the increased demand for hygienic paper products, life-saving medicines, hygiene products, and cleaning materials. The company's new-found operational efficiency also gave it business resilience and the power to pivot fast. The company also made strides in meeting its sustainability objectives through efficient and responsible management of their supply chain.

Benefit #1	Established a transparent centralized repository
Benefit #2	Created 455 process flows in IT and corporate governance
Benefit #3	Accommodated 140 users analyzing process design and performance

Benefit #1

Established a transparent centralized repository

Benefit #2

Created 455 process flows in IT and corporate governance

Benefit #3

Accommodated 140 users analyzing process design and performance

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Overview

CENIBRA: Achieving Sustainable Growth through SAP Process Transformation

Operational Impact

Quantitative Benefit