Acquia DAM Case Studies Cencosud's Digital Transformation: A Case Study in IoT Implementation

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	Cencosud's Digital Transformation: A Case Study in IoT Implementation Acquia DAM

Cencosud's Digital Transformation: A Case Study in IoT Implementation

Acquia DAM

Technology Category	Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots
Applicable Industries	Retail Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Traffic Monitoring Transportation Simulation
Challenge	Cencosud, one of the largest and most prestigious retail conglomerates in Latin America, was facing significant challenges in managing its marketing operations. The company wanted to take internal control of its digital channels, allowing its marketing teams to create and deploy communications without having to rely on IT or agency suppliers. This was a part of their broader goal to manage all of their shopping center communications campaigns more efficiently and effectively. The challenge was to quickly respond to marketing needs and get to market faster with personalization and omnichannel integration capabilities. They also needed the ability to innovate and orchestrate marketing actions over several digital channels, including web, mobile, tablets, and kiosks. Furthermore, they wanted a platform that offered a high return on investment, providing a wide range of capabilities for the money spent. Read More
About Customer	Cencosud is one of the largest and most prestigious retail conglomerates in Latin America, with active operations in Argentina, Brazil, Chile, Peru, and Colombia. The company’s operations are spread across different lines of business, such as supermarkets, home improvement, department stores, shopping centers, and financial services. Cencosud was looking for a more efficient and effective way to manage all of their shopping center communications campaigns. They wanted to take internal control of their digital channels, allowing their marketing teams to create and deploy communications without the need for IT department or agency suppliers. Read More
Solution	To overcome these challenges, Cencosud partnered with Realmedia and selected Drupal and Acquia as their solution. The decision was influenced by Drupal and Acquia's standardized multisite code, as Cencosud needed to administer more than 20 digital products including responsive websites, mobile sites, and shopping center kiosk directories. With this solution, all properties could be operated by several contributors within a single console. This allowed Cencosud to streamline its marketing operations, enabling the marketing teams to take control of the digital channels and execute campaigns without the need for IT or agency suppliers. The solution also provided the company with the ability to quickly respond to marketing needs, integrate personalization and omnichannel capabilities, and innovate marketing actions across various digital channels. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Robots - Wheeled Robots

Applicable Industries

Retail

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Traffic Monitoring

Transportation Simulation

Challenge

Cencosud, one of the largest and most prestigious retail conglomerates in Latin America, was facing significant challenges in managing its marketing operations. The company wanted to take internal control of its digital channels, allowing its marketing teams to create and deploy communications without having to rely on IT or agency suppliers. This was a part of their broader goal to manage all of their shopping center communications campaigns more efficiently and effectively. The challenge was to quickly respond to marketing needs and get to market faster with personalization and omnichannel integration capabilities. They also needed the ability to innovate and orchestrate marketing actions over several digital channels, including web, mobile, tablets, and kiosks. Furthermore, they wanted a platform that offered a high return on investment, providing a wide range of capabilities for the money spent.

About Customer

Cencosud is one of the largest and most prestigious retail conglomerates in Latin America, with active operations in Argentina, Brazil, Chile, Peru, and Colombia. The company’s operations are spread across different lines of business, such as supermarkets, home improvement, department stores, shopping centers, and financial services. Cencosud was looking for a more efficient and effective way to manage all of their shopping center communications campaigns. They wanted to take internal control of their digital channels, allowing their marketing teams to create and deploy communications without the need for IT department or agency suppliers.

Solution

To overcome these challenges, Cencosud partnered with Realmedia and selected Drupal and Acquia as their solution. The decision was influenced by Drupal and Acquia's standardized multisite code, as Cencosud needed to administer more than 20 digital products including responsive websites, mobile sites, and shopping center kiosk directories. With this solution, all properties could be operated by several contributors within a single console. This allowed Cencosud to streamline its marketing operations, enabling the marketing teams to take control of the digital channels and execute campaigns without the need for IT or agency suppliers. The solution also provided the company with the ability to quickly respond to marketing needs, integrate personalization and omnichannel capabilities, and innovate marketing actions across various digital channels.

Impact #1	The implementation of Drupal and Acquia has brought about significant operational improvements for Cencosud. The time required to create a new site has been drastically reduced, and content management tasks that previously took a week can now be completed in a day. The time to publish has also been reduced from 4 days to mere minutes. This has not only improved efficiency but also allowed the company to respond more quickly to marketing needs. The solution has also enabled Cencosud to integrate personalization and omnichannel capabilities, and innovate marketing actions across various digital channels. This has resulted in a significant increase in site traffic, average number of pages per visit, cinema tickets sold, onsite directory use, and organic search.

Impact #1

The implementation of Drupal and Acquia has brought about significant operational improvements for Cencosud. The time required to create a new site has been drastically reduced, and content management tasks that previously took a week can now be completed in a day. The time to publish has also been reduced from 4 days to mere minutes. This has not only improved efficiency but also allowed the company to respond more quickly to marketing needs. The solution has also enabled Cencosud to integrate personalization and omnichannel capabilities, and innovate marketing actions across various digital channels. This has resulted in a significant increase in site traffic, average number of pages per visit, cinema tickets sold, onsite directory use, and organic search.

Benefit #1	Time for creating a new site has dropped from 3 months to less than 1 month
Benefit #2	Content management tasks that previously took 7 days now take 1 day
Benefit #3	Time to publish has dropped from 4 days to minutes

Benefit #1

Time for creating a new site has dropped from 3 months to less than 1 month

Benefit #2

Content management tasks that previously took 7 days now take 1 day

Benefit #3

Time to publish has dropped from 4 days to minutes

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Overview

Cencosud's Digital Transformation: A Case Study in IoT Implementation

Operational Impact

Quantitative Benefit