Tableau Case Studies Celsius International Enhances Performance with Tableau

Edit This Case Study Record

	Celsius International Enhances Performance with Tableau Tableau

Celsius International Enhances Performance with Tableau

Tableau

Technology Category	Analytics & Modeling - Data-as-a-Service Analytics & Modeling - Real Time Analytics
Applicable Industries	Professional Service
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	Celsius International is a B2B data marketing company that specializes in managing multicountry data and lead generation programs. They provide multinational corporations with database management and analytics, including creating, enhancing, maintaining, and hosting B2B multicountry databases. The company operates in a specialist niche, providing data and campaign management services in Europe, Middle East, and Africa. However, their old methods required days of human intervention before they could actually start analyzing data. This delay in data analysis was a significant challenge for the company as it affected their efficiency and the quality of service they provided to their customers. Read More
About Customer	Celsius International is a B2B data marketing company that specializes in managing multicountry data and lead generation programs. They provide multinational corporations with database management and analytics, including creating, enhancing, maintaining, and hosting B2B multicountry databases. The company operates in a specialist niche, providing data and campaign management services in Europe, Middle East, and Africa. They offer a web-based tool for marketing campaigns that handles the entire process of campaign qualification, lead generation, and reporting. Celsius International is committed to delivering quick reports, analyzers, and data to their customers to enhance their marketing campaigns. Read More
Solution	Celsius International adopted Tableau as their preferred reporting tool to show their customers data they pull out from their web tool, and also from other sources like Xcelsius. Tableau made it easier for them to build quick reports and analyzers, and then quickly report to their customers. The company's customers can access the published reports built for them via the web browser using Tableau Server. This solution has facilitated the way Celsius International handles data, making it a lot quicker to have data ready to use and analyze. All their data is going to Tableau, an additional step that has proven useful because they can achieve better quality analysis and their customers receive a better way to look at their data. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Data-as-a-Service

Analytics & Modeling - Real Time Analytics

Applicable Industries

Professional Service

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

Celsius International is a B2B data marketing company that specializes in managing multicountry data and lead generation programs. They provide multinational corporations with database management and analytics, including creating, enhancing, maintaining, and hosting B2B multicountry databases. The company operates in a specialist niche, providing data and campaign management services in Europe, Middle East, and Africa. However, their old methods required days of human intervention before they could actually start analyzing data. This delay in data analysis was a significant challenge for the company as it affected their efficiency and the quality of service they provided to their customers.

About Customer

Celsius International is a B2B data marketing company that specializes in managing multicountry data and lead generation programs. They provide multinational corporations with database management and analytics, including creating, enhancing, maintaining, and hosting B2B multicountry databases. The company operates in a specialist niche, providing data and campaign management services in Europe, Middle East, and Africa. They offer a web-based tool for marketing campaigns that handles the entire process of campaign qualification, lead generation, and reporting. Celsius International is committed to delivering quick reports, analyzers, and data to their customers to enhance their marketing campaigns.

Solution

Celsius International adopted Tableau as their preferred reporting tool to show their customers data they pull out from their web tool, and also from other sources like Xcelsius. Tableau made it easier for them to build quick reports and analyzers, and then quickly report to their customers. The company's customers can access the published reports built for them via the web browser using Tableau Server. This solution has facilitated the way Celsius International handles data, making it a lot quicker to have data ready to use and analyze. All their data is going to Tableau, an additional step that has proven useful because they can achieve better quality analysis and their customers receive a better way to look at their data.

Impact #1	Tableau has facilitated the way Celsius International handles data, making it a lot quicker to have data ready to use and analyze.
Impact #2	The company can now achieve better quality analysis.
Impact #3	Customers receive a better way to look at their data.

Impact #1

Tableau has facilitated the way Celsius International handles data, making it a lot quicker to have data ready to use and analyze.

Impact #2

The company can now achieve better quality analysis.

Impact #3

Customers receive a better way to look at their data.

Download PDF Version

Overview

Celsius International Enhances Performance with Tableau

Operational Impact