IBM
Case Studies
Cegid Enhances Sales Efficiency with Oracle and IBM
Overview
Cegid Enhances Sales Efficiency with Oracle and IBMIBM |
Platform as a Service (PaaS) - Application Development Platforms Sensors - Haptic Sensors | |
Oil & Gas Retail | |
Product Research & Development Sales & Marketing | |
Inventory Management Time Sensitive Networking | |
System Integration Training | |
Operational Impact
The deployment of Oracle CRM OnDemand has helped Cegid to optimize its sales processes and align them fully with its Force 8 methodology for both internal users and external partners. The solution provides a dynamic view that shows only the relevant information to each user, ensuring that they get the information they need quickly and effortlessly. The integration of leads from multiple channels accelerates response and boosts productivity. The solution also enables better targeting of marketing campaigns, resulting in a smaller number of highly appropriate messages being sent to customers. This has led to a significant improvement in the lead-to-conversion ratio. The solution has been well-received by users, with a majority stating that it helps them save time and work more effectively. | |
Quantitative Benefit
Time taken to create sales forecasts has been reduced by 50 percent. | |
Two- to three-times improvement in lead-to-conversion ratio. | |
78 percent of users think the solution saves time. | |