Case Studies
CEB Increases Customer Engagement and Boosts Form Conversions
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Functional Applications - Enterprise Resource Planning Systems (ERP) | |
Professional Service Software | |
Business Operation Sales & Marketing | |
Software Design & Engineering Services System Integration | |
Operational Impact
Using Demandbase Forms, CEB automatically captured valuable account data such as industry, which increased its ability to accurately score and route leads while gathering additional prospect intelligence. | |
Improved lead scoring and routing aligned potential customers with one of ten practice areas, representing a variety of products. | |
CEB plans to integrate Demandbase with its web analytics solution, Adobe SiteCatalyst, and content management system, Adobe CQ5, to better understand site visitors and target content in real-time. | |
Quantitative Benefit
A 105% increase in form completion—doubling the number of captured leads. | |
A 38% decrease in required form fields. | |