Case Studies Case Study: SLI Systems

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	Case Study: SLI Systems

Case Study: SLI Systems

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Data Visualization Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	E-Commerce Software
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	SLI Systems faced significant data issues with their 10-year-old Salesforce CRM system and Marketo marketing automation. Sales reps from around the world were creating multiple Leads and Contacts, leading to poor data hygiene. New leads were not being attached to existing Accounts, and imports came through various methods, exacerbating the problem. Read More
About Customer	SLI Systems is a SaaS-based software company specializing in site search for ecommerce websites. With a global presence and annual revenue of $25 million, the company experiences 30-50 percent growth year-over-year. SLI Systems focuses on helping customers find what they want quickly through strong activity-tracking technology, ensuring relevant content and an improved shopping experience. Read More
Solution	SLI Systems partnered with RingLead to address their data quality issues. They used RingLead to clean duplicates across Leads, Contacts, and Accounts. After cleaning, they implemented Unique Entry to prevent future duplicates in Salesforce. To manage duplicates from list uploads, they used RingLead’s Unique Upload, which helped map and attach list contacts to campaigns without creating duplicates. Additionally, they used RingLead’s Data Shield to standardize data across Salesforce and Marketo, ensuring accurate research, marketing segmentation, and reporting. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Data Visualization

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

E-Commerce

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

SLI Systems faced significant data issues with their 10-year-old Salesforce CRM system and Marketo marketing automation. Sales reps from around the world were creating multiple Leads and Contacts, leading to poor data hygiene. New leads were not being attached to existing Accounts, and imports came through various methods, exacerbating the problem.

About Customer

SLI Systems is a SaaS-based software company specializing in site search for ecommerce websites. With a global presence and annual revenue of $25 million, the company experiences 30-50 percent growth year-over-year. SLI Systems focuses on helping customers find what they want quickly through strong activity-tracking technology, ensuring relevant content and an improved shopping experience.

Solution

SLI Systems partnered with RingLead to address their data quality issues. They used RingLead to clean duplicates across Leads, Contacts, and Accounts. After cleaning, they implemented Unique Entry to prevent future duplicates in Salesforce. To manage duplicates from list uploads, they used RingLead’s Unique Upload, which helped map and attach list contacts to campaigns without creating duplicates. Additionally, they used RingLead’s Data Shield to standardize data across Salesforce and Marketo, ensuring accurate research, marketing segmentation, and reporting.

Impact #1	Reduced Salesforce and Marketo bills.
Impact #2	Quickly closed a large deal which paid for a year of RingLead.
Impact #3	Saved three months worth of manual data clean up.

Impact #1

Reduced Salesforce and Marketo bills.

Impact #2

Quickly closed a large deal which paid for a year of RingLead.

Impact #3

Saved three months worth of manual data clean up.

Benefit #1	Boosted sales efficiency and territory coverage.

Benefit #1

Boosted sales efficiency and territory coverage.

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Overview

Case Study: SLI Systems

Operational Impact

Quantitative Benefit