Case Studies Case Study: NRI

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	Case Study: NRI

Case Study: NRI

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Professional Service
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	NRI had many different databases and was seeking to consolidate and integrate them into one CRM. They were also migrating from Sugar CRM to Salesforce. The migration and integrations resulted in bad data, including duplicates, incomplete data, and the inability to segment data for sales and marketing efforts. This bad data inhibited their ability to develop new processes and procedures to reach new customers and be more effective communicators. Read More
About Customer	NRI is a printing company turned service solution provider, offering printing services, data output, floor and window graphics, and most recently, 3D printing. NRI is over 100 years old, with 250 employees and nine offices nationwide. Read More
Solution	NRI asked Salesforce for recommendations on data quality solutions, and RingLead was mentioned as the leader and a main consultant of Salesforce. After internal evaluation, NRI found that RingLead was the right solution for them. RingLead eliminated duplicate records in Salesforce, allowing NRI to structure their data to effectively market to the right clients. With clean data, NRI could effectively communicate to their clients, focus on marketing efforts, and create drip campaigns. NRI also uses RingLead to collect new data on companies to help their sales efforts run more efficiently, updating existing data as well as acquiring new, clean data. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Professional Service

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

NRI had many different databases and was seeking to consolidate and integrate them into one CRM. They were also migrating from Sugar CRM to Salesforce. The migration and integrations resulted in bad data, including duplicates, incomplete data, and the inability to segment data for sales and marketing efforts. This bad data inhibited their ability to develop new processes and procedures to reach new customers and be more effective communicators.

About Customer

NRI is a printing company turned service solution provider, offering printing services, data output, floor and window graphics, and most recently, 3D printing. NRI is over 100 years old, with 250 employees and nine offices nationwide.

Solution

NRI asked Salesforce for recommendations on data quality solutions, and RingLead was mentioned as the leader and a main consultant of Salesforce. After internal evaluation, NRI found that RingLead was the right solution for them. RingLead eliminated duplicate records in Salesforce, allowing NRI to structure their data to effectively market to the right clients. With clean data, NRI could effectively communicate to their clients, focus on marketing efforts, and create drip campaigns. NRI also uses RingLead to collect new data on companies to help their sales efforts run more efficiently, updating existing data as well as acquiring new, clean data.

Impact #1	New deals, including one that paid for RingLead.
Impact #2	A growth in sales from targeted marketing efforts.
Impact #3	Significant time saved to focus on new business efforts.

Impact #1

New deals, including one that paid for RingLead.

Impact #2

A growth in sales from targeted marketing efforts.

Impact #3

Significant time saved to focus on new business efforts.

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Overview

Case Study: NRI

Operational Impact