Rackspace Technology Case Studies Case Study: Intersect Digital

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	Case Study: Intersect Digital Rackspace Technology

Case Study: Intersect Digital

Rackspace Technology

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing Infrastructure as a Service (IaaS) - Hybrid Cloud
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services Data Science Services
Challenge	Intersect Digital, a digital marketing agency, was facing a challenge with its existing dedicated server hosting for client projects. The hosting was not only expensive, but it also presented a problem when traffic spiked or a campaign ended its cycle and competed with compute resources for testing & development. With a roster of several Fortune 500 clients, Intersect needed a flexible solution that would be affordable, yet scale easily to meet demand when traffic spiked. The integrity of the data collected was also of utmost importance to their clients—keeping the database on two replicated dedicated database servers with an additional backup service was required. Read More
About Customer	Intersect Digital LLC is a digital marketing agency that has developed a reputation as the go-to firm when client expectations are high, time to deliver is short, and clients’ staffs are overextended. Composed of a group of former agency leaders who knew there was a better way to handle digital marketing production, Intersect brings an insider’s knowledge and the skills to handle any project to clients whose brands and agencies are among the best known in the world. With a roster of several Fortune 500 clients, Intersect needed a flexible solution that would be affordable, yet scale easily to meet demand when traffic spiked. Read More
Solution	GoGrid designed a flexible architecture that brings Intersect the best of the cloud and physical server worlds, all on-demand. Conscious of Intersect’s Fortune 500 clientele and the company’s desire to assure clients that data was secure, GoGrid included a managed backup service for additional data security and a managed hardware firewall for secure connections between the Cloud Servers and physical servers. Intersect’s Custom Architecture includes GoGrid front end for f5 load balancing and cloud web/app servers, two back-end Dedicated Servers for MySQL database Master-Master failover pair, and on-demand development and QA servers on GoGrid as needed. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Infrastructure as a Service (IaaS) - Hybrid Cloud

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Data Science Services

Challenge

Intersect Digital, a digital marketing agency, was facing a challenge with its existing dedicated server hosting for client projects. The hosting was not only expensive, but it also presented a problem when traffic spiked or a campaign ended its cycle and competed with compute resources for testing & development. With a roster of several Fortune 500 clients, Intersect needed a flexible solution that would be affordable, yet scale easily to meet demand when traffic spiked. The integrity of the data collected was also of utmost importance to their clients—keeping the database on two replicated dedicated database servers with an additional backup service was required.

About Customer

Intersect Digital LLC is a digital marketing agency that has developed a reputation as the go-to firm when client expectations are high, time to deliver is short, and clients’ staffs are overextended. Composed of a group of former agency leaders who knew there was a better way to handle digital marketing production, Intersect brings an insider’s knowledge and the skills to handle any project to clients whose brands and agencies are among the best known in the world. With a roster of several Fortune 500 clients, Intersect needed a flexible solution that would be affordable, yet scale easily to meet demand when traffic spiked.

Solution

GoGrid designed a flexible architecture that brings Intersect the best of the cloud and physical server worlds, all on-demand. Conscious of Intersect’s Fortune 500 clientele and the company’s desire to assure clients that data was secure, GoGrid included a managed backup service for additional data security and a managed hardware firewall for secure connections between the Cloud Servers and physical servers. Intersect’s Custom Architecture includes GoGrid front end for f5 load balancing and cloud web/app servers, two back-end Dedicated Servers for MySQL database Master-Master failover pair, and on-demand development and QA servers on GoGrid as needed.

Impact #1	Easily scale GoGrid Cloud Servers to handle traffic spikes.
Impact #2	Flexibility allows for quick deployment of GoGrid Cloud Servers, streamlining dev & test.
Impact #3	Back-end dedicated database servers provide peace of mind for clients and maximum data security and performance.

Impact #1

Easily scale GoGrid Cloud Servers to handle traffic spikes.

Impact #2

Flexibility allows for quick deployment of GoGrid Cloud Servers, streamlining dev & test.

Impact #3

Back-end dedicated database servers provide peace of mind for clients and maximum data security and performance.

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Overview

Case Study: Intersect Digital

Operational Impact