Case Studies Case Study: GrabCad

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	Case Study: GrabCad

Case Study: GrabCad

Technology Category	Application Infrastructure & Middleware - API Integration & Management Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	System Integration Training
Challenge	GrabCad implemented Marketo a few months prior to its initial sync to Salesforce. The initial sync from Salesforce.com to Marketo created a slew of duplicates in Marketo, creating a 2:1 ratio of Marketo records to records in Salesforce. Therefore there were two duplicates in Marketo, and one matching Salesforce.com record. Prior to the sync, the record in Marketo was not associated with a Salesforce ID. The duplicate record created by the sync had an associated Salesforce ID. GrabCad had to decide whether they would manually review and merge each group of duplicates or choose RingLead to do a one time clean up and ensure future duplicate prevention via the RingLead Web-to-Lead integration for Marketo. Read More
About Customer	GrabCad is a company that provides a platform for engineers to share their CAD models and collaborate on projects. The company had implemented Marketo, a marketing automation software, to enhance their lead generation and marketing efforts. However, they faced significant challenges with data duplication when syncing Marketo with Salesforce.com, their customer relationship management (CRM) system. This issue led to inefficiencies and complications in their marketing and sales processes, necessitating a robust solution to manage and clean up their data. Read More
Solution	Using RingLead, GrabCad cleaned up all duplicate Marketo records within two hours. With help from RingLead’s customer success team, GrabCad seamlessly deduped Marketo and ensured future data quality with the RingLead/Marketo integration. RingLead's Web-to-Lead integration for Marketo was instrumental in preventing future duplicates. The integration allowed for real-time deduplication and data quality management, ensuring that new leads were accurately captured and managed without creating duplicates. This solution not only addressed the immediate issue of duplicate records but also provided a sustainable approach to maintaining data integrity in the long term. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

System Integration

Training

Challenge

GrabCad implemented Marketo a few months prior to its initial sync to Salesforce. The initial sync from Salesforce.com to Marketo created a slew of duplicates in Marketo, creating a 2:1 ratio of Marketo records to records in Salesforce. Therefore there were two duplicates in Marketo, and one matching Salesforce.com record. Prior to the sync, the record in Marketo was not associated with a Salesforce ID. The duplicate record created by the sync had an associated Salesforce ID. GrabCad had to decide whether they would manually review and merge each group of duplicates or choose RingLead to do a one time clean up and ensure future duplicate prevention via the RingLead Web-to-Lead integration for Marketo.

About Customer

GrabCad is a company that provides a platform for engineers to share their CAD models and collaborate on projects. The company had implemented Marketo, a marketing automation software, to enhance their lead generation and marketing efforts. However, they faced significant challenges with data duplication when syncing Marketo with Salesforce.com, their customer relationship management (CRM) system. This issue led to inefficiencies and complications in their marketing and sales processes, necessitating a robust solution to manage and clean up their data.

Solution

Using RingLead, GrabCad cleaned up all duplicate Marketo records within two hours. With help from RingLead’s customer success team, GrabCad seamlessly deduped Marketo and ensured future data quality with the RingLead/Marketo integration. RingLead's Web-to-Lead integration for Marketo was instrumental in preventing future duplicates. The integration allowed for real-time deduplication and data quality management, ensuring that new leads were accurately captured and managed without creating duplicates. This solution not only addressed the immediate issue of duplicate records but also provided a sustainable approach to maintaining data integrity in the long term.

Impact #1	Grabcad can now be assured that Marketo’s lead scoring efforts are properly utilized since scoring activities are not split between two duplicate records.
Impact #2	The mass merge also resulted in higher email open rates, lower bounce rates, and fewer headaches for Gracad’s Marketo administrators.
Impact #3	The integration with RingLead has streamlined their data management processes, allowing their marketing and sales teams to focus on more strategic activities rather than manual data cleanup.

Impact #1

Grabcad can now be assured that Marketo’s lead scoring efforts are properly utilized since scoring activities are not split between two duplicate records.

Impact #2

The mass merge also resulted in higher email open rates, lower bounce rates, and fewer headaches for Gracad’s Marketo administrators.

Impact #3

The integration with RingLead has streamlined their data management processes, allowing their marketing and sales teams to focus on more strategic activities rather than manual data cleanup.

Benefit #1	Removed 15,000 Marketo duplicates in under two hours, with less than twenty clicks.

Benefit #1

Removed 15,000 Marketo duplicates in under two hours, with less than twenty clicks.

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Overview

Case Study: GrabCad

Operational Impact

Quantitative Benefit