GE Digital (GE) (General Electric) Case Studies Case Study - Google Display Network (GDN) Performance for The Grommet

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	Case Study - Google Display Network (GDN) Performance for The Grommet GE Digital (GE) (General Electric)

Case Study - Google Display Network (GDN) Performance for The Grommet

GE Digital (GE) (General Electric)

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	The Grommet, a product-launch platform, was facing a challenge in increasing membership signups. They were looking for ways to improve their Google Display Network (GDN) creatives using cross-channel findings. The company wanted to leverage the value propositions of The Grommet to provide browsers more reasons to sign up. They developed and highlighted a registration wall to show users that if they signed up, they would get coupons, daily updates on launches, and the ability to earn $10. Read More
About Customer	The Grommet is a product-launch platform in the form of a highly curated online marketplace. The platform is designed for products by Makers that haven’t hit the big-time yet. At noon ET every weekday, The Grommet shares a new product’s story and makes it available for purchase on the site. The company's main goal is to increase membership signups and improve their Google Display Network (GDN) creatives. Read More
Solution	The solution involved adopting A/B ad testing findings from different channels, including paid search, and changing the creative accordingly. The company also updated their landing page to leverage the value propositions of The Grommet. They developed and highlighted a registration wall to show users that if they signed up, they would get coupons, daily updates on launches, and the ability to earn $10. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

The Grommet, a product-launch platform, was facing a challenge in increasing membership signups. They were looking for ways to improve their Google Display Network (GDN) creatives using cross-channel findings. The company wanted to leverage the value propositions of The Grommet to provide browsers more reasons to sign up. They developed and highlighted a registration wall to show users that if they signed up, they would get coupons, daily updates on launches, and the ability to earn $10.

About Customer

The Grommet is a product-launch platform in the form of a highly curated online marketplace. The platform is designed for products by Makers that haven’t hit the big-time yet. At noon ET every weekday, The Grommet shares a new product’s story and makes it available for purchase on the site. The company's main goal is to increase membership signups and improve their Google Display Network (GDN) creatives.

Solution

The solution involved adopting A/B ad testing findings from different channels, including paid search, and changing the creative accordingly. The company also updated their landing page to leverage the value propositions of The Grommet. They developed and highlighted a registration wall to show users that if they signed up, they would get coupons, daily updates on launches, and the ability to earn $10.

Impact #1	The company was able to leverage the value propositions of The Grommet to provide browsers more reasons to sign up.
Impact #2	They developed and highlighted a registration wall to show users the benefits of signing up.
Impact #3	The company adopted A/B ad testing findings from different channels, including paid search, and changed their creative accordingly.

Impact #1

The company was able to leverage the value propositions of The Grommet to provide browsers more reasons to sign up.

Impact #2

They developed and highlighted a registration wall to show users the benefits of signing up.

Impact #3

The company adopted A/B ad testing findings from different channels, including paid search, and changed their creative accordingly.

Benefit #1	CTR improved by 77%
Benefit #2	CVR improved by over 300%
Benefit #3	CPA dropped by 78%

Benefit #1

CTR improved by 77%

Benefit #2

CVR improved by over 300%

Benefit #3

CPA dropped by 78%

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Overview

Case Study - Google Display Network (GDN) Performance for The Grommet

Operational Impact

Quantitative Benefit