CARTO
Case Studies
Case Study: CARTO for Social Engagement - Spotify, Increasing Brand Visibility with Data-Driven Visualizations
Overview
Case Study: CARTO for Social Engagement - Spotify, Increasing Brand Visibility with Data-Driven VisualizationsCARTO |
Platform as a Service (PaaS) - Data Management Platforms | |
Telecommunications | |
Sales & Marketing | |
Data Science Services | |
Operational Impact
The map highlights visibility of Spotify’s playlists and channels, and boosts brand awareness through widespread social sharing. | |
The visualization provides Spotify with a snapshot on current level of usage/listeners, in near real-time, globally. | |
Listeners can browse an audio-graphic snapshot of the world’s cities showing characteristic favorites in any region, and add the top songs from across the world to their own playlists. | |
Quantitative Benefit
Increased traffic to the music platform by 2 million in just 11 days | |
Increased brand awareness with over 3 million views | |