CARTO Case Studies Case Study: CARTO for Media - Le Télégramme Leverages Data Visualizations for an Engaging Online Presence

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	Case Study: CARTO for Media - Le Télégramme Leverages Data Visualizations for an Engaging Online Presence CARTO

Case Study: CARTO for Media - Le Télégramme Leverages Data Visualizations for an Engaging Online Presence

CARTO

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	Le Télégramme, a French regional daily newspaper, was looking for a new way to visualize data in a timely manner to increase brand awareness and drive more traffic to its platform. They wanted to use visualizations that could be customizable and allow for easy adoption by non-coders. The collapse of the traditional business model of print newspapers has led many publications to establish themselves with original reporting, rather than just commentary or summaries of reporting from other publications to attract and retain readers and advertisers. Read More
About Customer	Le Télégramme is a French regional daily newspaper of Britain, established in 1944 with headquarters in France. The newspaper has a circulation of approximately 220,000 with over 19 editions. Since 1996, Le Télégramme has had a web presence and is visited monthly by nearly 2 million people. They have 220 journalist and 600 correspondents on staff. The newspaper is looking to leverage data visualizations to enhance its online presence and engage more readers. Read More
Solution	Le Télégramme’s journalists created powerful, data-driven visualizations showing the evolution of state staffing between 2014-2015. Emphasis was placed on townships, creating a picture of resource distribution throughout France. To create a visualization that accurately displayed all the data, and for the most optimum insights, Le Télégramme processed its data through CARTO’s powerful APIs. Within a period of less than the average 24-hour news cycle, Le Télégramme was able to produce data visualizations that displayed information in a simple and practical solution for their data journalist and engineers alike. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

Le Télégramme, a French regional daily newspaper, was looking for a new way to visualize data in a timely manner to increase brand awareness and drive more traffic to its platform. They wanted to use visualizations that could be customizable and allow for easy adoption by non-coders. The collapse of the traditional business model of print newspapers has led many publications to establish themselves with original reporting, rather than just commentary or summaries of reporting from other publications to attract and retain readers and advertisers.

About Customer

Le Télégramme is a French regional daily newspaper of Britain, established in 1944 with headquarters in France. The newspaper has a circulation of approximately 220,000 with over 19 editions. Since 1996, Le Télégramme has had a web presence and is visited monthly by nearly 2 million people. They have 220 journalist and 600 correspondents on staff. The newspaper is looking to leverage data visualizations to enhance its online presence and engage more readers.

Solution

Le Télégramme’s journalists created powerful, data-driven visualizations showing the evolution of state staffing between 2014-2015. Emphasis was placed on townships, creating a picture of resource distribution throughout France. To create a visualization that accurately displayed all the data, and for the most optimum insights, Le Télégramme processed its data through CARTO’s powerful APIs. Within a period of less than the average 24-hour news cycle, Le Télégramme was able to produce data visualizations that displayed information in a simple and practical solution for their data journalist and engineers alike.

Impact #1	CARTO provided an affordable back-end technology that is accessible for non-coders.
Impact #2	Unlike other “key-in-hand” solutions, CARTO also lets you customize all data-visualizations through open source code and CARTO.js.
Impact #3	CARTO enabled Le Télégramme to offer their readers personalized use cases that are not found on competing news sites and provide the website with professional images.

Impact #1

CARTO provided an affordable back-end technology that is accessible for non-coders.

Impact #2

Unlike other “key-in-hand” solutions, CARTO also lets you customize all data-visualizations through open source code and CARTO.js.

Impact #3

CARTO enabled Le Télégramme to offer their readers personalized use cases that are not found on competing news sites and provide the website with professional images.

Benefit #1	Achieved excellent ratings with between 5,000 and 10,000 visits on average per data visualization.
Benefit #2	Reached over 30,000 readers with a single visualization depicting the percentage of operational grants paid for by the French State to municipalities.

Benefit #1

Achieved excellent ratings with between 5,000 and 10,000 visits on average per data visualization.

Benefit #2

Reached over 30,000 readers with a single visualization depicting the percentage of operational grants paid for by the French State to municipalities.

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Overview

Case Study: CARTO for Media - Le Télégramme Leverages Data Visualizations for an Engaging Online Presence

Operational Impact

Quantitative Benefit