CARTO Case Studies Case Study: CARTO for Media & Agencies - Tecnilógica Uses Location Intelligence for A Viral Visualization

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	Case Study: CARTO for Media & Agencies - Tecnilógica Uses Location Intelligence for A Viral Visualization CARTO

Case Study: CARTO for Media & Agencies - Tecnilógica Uses Location Intelligence for A Viral Visualization

CARTO

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	Tecnilógica, a digital agency, wanted to leverage a timely, newsworthy event to generate brand awareness and drive traffic to their platform. The Ashley Madison data leak provided an opportunity to create a data-driven visualization that would attract a global audience. However, the challenge was to clean up the dataset, removing any identifying information to protect users, and then find a way to visualize the data in a compelling and insightful manner. Read More
About Customer	Tecnilógica is a digital agency based in Spain that specializes in the design and development of websites, mobile and web applications. The company helps brands use the internet to engage prospects, customers, leads, and advocates. Tecnilógica's unique blend of strategy, creative, and programming capabilities enables them to provide business-critical technical solutions to their clients. The company sought to leverage a timely, newsworthy event to generate brand awareness and drive traffic to their platform. Read More
Solution	Tecnilógica chose to use CARTO’s platform to create a data-driven visualization of the Ashley Madison data leak. The team spent about six hours cleaning up the dataset, removing any identifying information like names, email, and home addresses. The remaining data contained only the gender, sign-up data, and city locations of users. They began to experiment with a subset of data, analyzing only three million records out of over 30 million, while setting up a database server to handle the full dataset. The visualization was represented on a map with two layers. The first layer, a heat map, detailed the distribution of users across the world. The second layer visualized the male/female ratio per city. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

Tecnilógica, a digital agency, wanted to leverage a timely, newsworthy event to generate brand awareness and drive traffic to their platform. The Ashley Madison data leak provided an opportunity to create a data-driven visualization that would attract a global audience. However, the challenge was to clean up the dataset, removing any identifying information to protect users, and then find a way to visualize the data in a compelling and insightful manner.

About Customer

Tecnilógica is a digital agency based in Spain that specializes in the design and development of websites, mobile and web applications. The company helps brands use the internet to engage prospects, customers, leads, and advocates. Tecnilógica's unique blend of strategy, creative, and programming capabilities enables them to provide business-critical technical solutions to their clients. The company sought to leverage a timely, newsworthy event to generate brand awareness and drive traffic to their platform.

Solution

Tecnilógica chose to use CARTO’s platform to create a data-driven visualization of the Ashley Madison data leak. The team spent about six hours cleaning up the dataset, removing any identifying information like names, email, and home addresses. The remaining data contained only the gender, sign-up data, and city locations of users. They began to experiment with a subset of data, analyzing only three million records out of over 30 million, while setting up a database server to handle the full dataset. The visualization was represented on a map with two layers. The first layer, a heat map, detailed the distribution of users across the world. The second layer visualized the male/female ratio per city.

Impact #1	Tecnilógica’s visualization generated international attention.
Impact #2	The company received interested inquiries from countries all around the world, including Russia, India, the United States, Italy, New Zealand, Poland, and Spain.
Impact #3	The visualization has significantly increased Tecnilógica's brand awareness.

Impact #1

Tecnilógica’s visualization generated international attention.

Impact #2

The company received interested inquiries from countries all around the world, including Russia, India, the United States, Italy, New Zealand, Poland, and Spain.

Impact #3

The visualization has significantly increased Tecnilógica's brand awareness.

Benefit #1	The visualization generated more than 5.5 million views in less than a month.
Benefit #2	The map went viral in a couple of hours and got two million views in the first 72 hours.

Benefit #1

The visualization generated more than 5.5 million views in less than a month.

Benefit #2

The map went viral in a couple of hours and got two million views in the first 72 hours.

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Overview

Case Study: CARTO for Media & Agencies - Tecnilógica Uses Location Intelligence for A Viral Visualization

Operational Impact

Quantitative Benefit