Vonage Case Studies Carts Guru Leverages Vonage SMS API to Boost eCommerce Sales

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	Carts Guru Leverages Vonage SMS API to Boost eCommerce Sales Vonage

Carts Guru Leverages Vonage SMS API to Boost eCommerce Sales

Vonage

Technology Category	Robots - Wheeled Robots
Applicable Industries	Retail Telecommunications
Applicable Functions	Procurement Sales & Marketing
Services	System Integration
Challenge	The challenge faced by eCommerce retailers is the high rate of shopping cart abandonment by potential customers. After investing in marketing to drive customers to their websites, brands often find that users abandon their shopping carts at the last moment. The options available to the brands at this point are to either attract new customers or retarget the potential customers who abandoned their carts. The latter has proven to be easier and more cost-effective, but the software technology required for this is often expensive, complex, and time-consuming. The challenge, therefore, was to find a solution that could effectively re-engage customers who had abandoned their online carts before making a purchase, in a cost-effective and efficient manner. Read More
About Customer	Carts Guru is a powerful, easy-to-use multichannel retargeting solution for eCommerce retailers. According to Carts Guru CTO and co-founder, Maxime Pruvost, conversions are critical to the success of any eCommerce business. As more and more customers rely on mobile devices and applications to shop, learn, and watch, Carts Guru required a globally scalable, reliable mobile communications partner. The company implemented the Vonage SMS API to send highly targeted, timely messages to customers, thereby re-engaging potential purchasers who abandon their online shopping carts. Read More
Solution	The solution to this challenge was provided by Carts Guru, a powerful, easy-to-use multichannel retargeting solution. Carts Guru implemented the Vonage SMS API to send highly targeted, timely messages to customers who had abandoned their online shopping carts, thereby re-engaging them. The Vonage SMS API was also used to create an SMS callback feature. When a shopper received a text from a retailer, they had the option to text back if they wanted to engage in a customer service call with an agent. This quick call to action was particularly useful for smaller shopping carts or online retailers that experienced a high rate of shopping cart abandonment. By offering Carts Guru customers the ability to scale text and callback alerts to end users, SMS quickly became the preferred method of customer engagement. Read More Log in to view content
Contents

Technology Category

Robots - Wheeled Robots

Applicable Industries

Retail

Telecommunications

Applicable Functions

Procurement

Sales & Marketing

Services

System Integration

Challenge

The challenge faced by eCommerce retailers is the high rate of shopping cart abandonment by potential customers. After investing in marketing to drive customers to their websites, brands often find that users abandon their shopping carts at the last moment. The options available to the brands at this point are to either attract new customers or retarget the potential customers who abandoned their carts. The latter has proven to be easier and more cost-effective, but the software technology required for this is often expensive, complex, and time-consuming. The challenge, therefore, was to find a solution that could effectively re-engage customers who had abandoned their online carts before making a purchase, in a cost-effective and efficient manner.

About Customer

Carts Guru is a powerful, easy-to-use multichannel retargeting solution for eCommerce retailers. According to Carts Guru CTO and co-founder, Maxime Pruvost, conversions are critical to the success of any eCommerce business. As more and more customers rely on mobile devices and applications to shop, learn, and watch, Carts Guru required a globally scalable, reliable mobile communications partner. The company implemented the Vonage SMS API to send highly targeted, timely messages to customers, thereby re-engaging potential purchasers who abandon their online shopping carts.

Solution

The solution to this challenge was provided by Carts Guru, a powerful, easy-to-use multichannel retargeting solution. Carts Guru implemented the Vonage SMS API to send highly targeted, timely messages to customers who had abandoned their online shopping carts, thereby re-engaging them. The Vonage SMS API was also used to create an SMS callback feature. When a shopper received a text from a retailer, they had the option to text back if they wanted to engage in a customer service call with an agent. This quick call to action was particularly useful for smaller shopping carts or online retailers that experienced a high rate of shopping cart abandonment. By offering Carts Guru customers the ability to scale text and callback alerts to end users, SMS quickly became the preferred method of customer engagement.

Impact #1	The implementation of the Vonage SMS API by Carts Guru resulted in a significant increase in the conversion rate of abandoned online carts to sales. The highly targeted, timely messages sent to customers who had abandoned their online shopping carts effectively re-engaged them, leading to a conversion rate of 20% with Vonage SMS communications. The opt-out rates were extremely low at 0.1%, indicating that the customers were receptive to the messages. The SMS callback feature also proved to be highly effective, with a 40% conversion rate of callback requests. Overall, the use of SMS as a method of customer engagement proved to be highly successful for Carts Guru.

Impact #1

The implementation of the Vonage SMS API by Carts Guru resulted in a significant increase in the conversion rate of abandoned online carts to sales. The highly targeted, timely messages sent to customers who had abandoned their online shopping carts effectively re-engaged them, leading to a conversion rate of 20% with Vonage SMS communications. The opt-out rates were extremely low at 0.1%, indicating that the customers were receptive to the messages. The SMS callback feature also proved to be highly effective, with a 40% conversion rate of callback requests. Overall, the use of SMS as a method of customer engagement proved to be highly successful for Carts Guru.

Benefit #1	20% conversion rate with Vonage SMS communications
Benefit #2	0.1% opt-out rates
Benefit #3	40% conversion rate of callback requests

Benefit #1

20% conversion rate with Vonage SMS communications

Benefit #2

0.1% opt-out rates

Benefit #3

40% conversion rate of callback requests

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Overview

Carts Guru Leverages Vonage SMS API to Boost eCommerce Sales

Operational Impact

Quantitative Benefit