ForFarming Case Studies CarrefourSA's Success with Trusty: Enhancing Food Transparency and Boosting Sales

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	CarrefourSA's Success with Trusty: Enhancing Food Transparency and Boosting Sales ForFarming

CarrefourSA's Success with Trusty: Enhancing Food Transparency and Boosting Sales

ForFarming

Technology Category	Analytics & Modeling - Computer Vision Software Infrastructure as a Service (IaaS) - Private Cloud
Applicable Industries	Consumer Goods Retail
Applicable Functions	Procurement Sales & Marketing
Use Cases	Clinical Image Analysis Retail Store Automation
Services	Testing & Certification
Challenge	CarrefourSA, one of the largest retail chains in Turkey, faced significant revenue decline in 2020 due to the global pandemic, a shift in consumer behavior towards online grocery shopping, and the country's worsening economic situation. Despite investing in online deliveries, CarrefourSA struggled to differentiate itself from other successful online grocery delivery companies and physical store-based competitors. To stand out, CarrefourSA launched the 'Right Choice at CarrefourSA' campaign, aiming to provide high-quality, fresh, safe, and sustainably sourced products from responsible local producers under its private label brand. However, the company needed a food transparency solution to facilitate and expedite inspections, and to prove and promote their superior processes and product quality to consumers. Read More
About Customer	CarrefourSA is one of the largest grocery retail chains in Turkey, with over 750 stores. The company is known for its focus on providing high-quality products at affordable prices. In 2020, CarrefourSA heavily invested in supporting and inspecting local producers to provide sustainable, safe, high-quality, and fresh locally produced fruits and vegetables to its customers under its private label brand. Despite facing challenges due to the global pandemic and a shift in consumer behavior, CarrefourSA sought to differentiate itself through its commitment to quality and sustainability. Read More
Solution	CarrefourSA implemented Trusty by ForFarming, a platform that transforms data from production and procurement processes into consumer-facing communications. The platform was used to prove the quality, safety, sustainability, and freshness of CarrefourSA's products. The implementation process involved setting up transparency infrastructure for small-scale producers of premium fruits and vegetables, registering them on Trusty, and designing customized landing pages. CarrefourSA delegated an employee to oversee the producers using Trusty, and ForFarming assisted with onboarding. Once all parties were onboarded, the producers began logging their operations on Trusty, which were inspected by CarrefourSA employees. After all processes were complete, QR codes were printed for each batch, which customers could scan to view production details. CarrefourSA marketed the transparent products as premium and strategically placed them in aisles to boost sales. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Infrastructure as a Service (IaaS) - Private Cloud

Applicable Industries

Consumer Goods

Retail

Applicable Functions

Procurement

Sales & Marketing

Use Cases

Clinical Image Analysis

Retail Store Automation

Services

Testing & Certification

Challenge

CarrefourSA, one of the largest retail chains in Turkey, faced significant revenue decline in 2020 due to the global pandemic, a shift in consumer behavior towards online grocery shopping, and the country's worsening economic situation. Despite investing in online deliveries, CarrefourSA struggled to differentiate itself from other successful online grocery delivery companies and physical store-based competitors. To stand out, CarrefourSA launched the 'Right Choice at CarrefourSA' campaign, aiming to provide high-quality, fresh, safe, and sustainably sourced products from responsible local producers under its private label brand. However, the company needed a food transparency solution to facilitate and expedite inspections, and to prove and promote their superior processes and product quality to consumers.

About Customer

CarrefourSA is one of the largest grocery retail chains in Turkey, with over 750 stores. The company is known for its focus on providing high-quality products at affordable prices. In 2020, CarrefourSA heavily invested in supporting and inspecting local producers to provide sustainable, safe, high-quality, and fresh locally produced fruits and vegetables to its customers under its private label brand. Despite facing challenges due to the global pandemic and a shift in consumer behavior, CarrefourSA sought to differentiate itself through its commitment to quality and sustainability.

Solution

CarrefourSA implemented Trusty by ForFarming, a platform that transforms data from production and procurement processes into consumer-facing communications. The platform was used to prove the quality, safety, sustainability, and freshness of CarrefourSA's products. The implementation process involved setting up transparency infrastructure for small-scale producers of premium fruits and vegetables, registering them on Trusty, and designing customized landing pages. CarrefourSA delegated an employee to oversee the producers using Trusty, and ForFarming assisted with onboarding. Once all parties were onboarded, the producers began logging their operations on Trusty, which were inspected by CarrefourSA employees. After all processes were complete, QR codes were printed for each batch, which customers could scan to view production details. CarrefourSA marketed the transparent products as premium and strategically placed them in aisles to boost sales.

Impact #1	Implementing Trusty allowed CarrefourSA to prove and promote its investments in sustainable sourcing and supporting local producers, strengthening its image as a responsible and sustainable brand. The company was able to justify higher prices for its private label products by providing food transparency as an additional value proposition. This also boosted the sales of its other premium-priced products due to strategic aisle placement. Within a few months, CarrefourSA saw significant benefits in terms of brand image, media coverage, and sales in the fruit and vegetable category, leading to a decision to expand the project to most of their private label fresh fruit and vegetable products.

Impact #1

Implementing Trusty allowed CarrefourSA to prove and promote its investments in sustainable sourcing and supporting local producers, strengthening its image as a responsible and sustainable brand. The company was able to justify higher prices for its private label products by providing food transparency as an additional value proposition. This also boosted the sales of its other premium-priced products due to strategic aisle placement. Within a few months, CarrefourSA saw significant benefits in terms of brand image, media coverage, and sales in the fruit and vegetable category, leading to a decision to expand the project to most of their private label fresh fruit and vegetable products.

Benefit #1	Achieved over a 6% increase in their fresh fruit & vegetables category sales
Benefit #2	Managed to improve the total revenue from their fruits & vegetables category by over 6% at the end of the first year
Benefit #3	Received several awards for this initiative including Altın Yaka, the internal best practices award of CarrefourSA’s parent company, Sabancı Holding, as well as the Sustainable Business Awards in Turkey

Benefit #1

Achieved over a 6% increase in their fresh fruit & vegetables category sales

Benefit #2

Managed to improve the total revenue from their fruits & vegetables category by over 6% at the end of the first year

Benefit #3

Received several awards for this initiative including Altın Yaka, the internal best practices award of CarrefourSA’s parent company, Sabancı Holding, as well as the Sustainable Business Awards in Turkey

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Overview

CarrefourSA's Success with Trusty: Enhancing Food Transparency and Boosting Sales

Operational Impact

Quantitative Benefit