IBM
Case Studies
CarrefourSA's Rapid Expansion Strategy: Leveraging IoT for Retail Growth
Overview
CarrefourSA's Rapid Expansion Strategy: Leveraging IoT for Retail GrowthIBM |
Functional Applications - Enterprise Resource Planning Systems (ERP) Functional Applications - Warehouse Management Systems (WMS) | |
Consumer Goods Retail | |
Human Resources Warehouse & Inventory Management | |
Inventory Management Retail Store Automation | |
System Integration | |
Operational Impact
With fully integrated SAP solutions driving its business processes, CarrefourSA has significantly reduced the time required to open the doors at its newly built retail stores. The company can now open new stores inside of a single working day, 96 percent faster than before. This has enabled the company to expand its customer base and drive towards its billion-dollar revenue goal. In addition to helping CarrefourSA convert new prospects, the SAP solutions are enabling the company to increase the value of its relationships with existing customers. The company can now perform near-real time queries on sales data for more than 150,000 products at hundreds of stores, which will help them to identify the best promotional combinations to drive their bottom line. The tight integration between SAP analytics and point of sale solutions enables the company to deploy markdowns and discounts at the touch of a button, and monitor their effectiveness precisely. | |
Quantitative Benefit
New stores can be opened daily—a process that previously required up to a month. | |
96 percent faster opening for new stores enables CarrefourSA to increase its reach and win new customers. | |
33 percent expansion to date drives revenues and contributes to the USD2.7 billion goal for 2016. | |