Avid Technology Case Studies Carolina Panthers Leverage Avid Shared Workflows for Enhanced Content and Productivity

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	Carolina Panthers Leverage Avid Shared Workflows for Enhanced Content and Productivity Avid Technology

Carolina Panthers Leverage Avid Shared Workflows for Enhanced Content and Productivity

Avid Technology

Technology Category	Infrastructure as a Service (IaaS) - Cloud Storage Services Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement Finance & Insurance
Applicable Functions	Facility Management
Services	System Integration Training
Challenge	The Carolina Panthers football team was faced with the challenge of creating engaging, immersive content for multiple platforms to drive game day attendance, viewership, and sponsorship revenue. The team needed to deliver content year-round, from NFL drafts and stadium upgrades to player fitness during the off-season. The demand for video content was growing exponentially, with fans seeking diverse content across various platforms. The team's broadcast television had been the primary content producer, but in-venue entertainment and social media presence were becoming increasingly important. The team's PantherVision department was tasked with creating unique, high-quality content for the game board at the Bank of America Stadium, while also managing content for corporate partners and sponsors. The challenge was to keep the content flowing, repurpose media across departments and platforms, and elevate the fan experience. Read More
About Customer	The Carolina Panthers is a professional American football team based in Charlotte, North Carolina. The team engages its fans year-round, delivering content to drive game day attendance, viewership, and brand loyalty. The Panthers' broadcast television, in-venue entertainment, and social media presence are key platforms for content delivery. The team's PantherVision department is responsible for all content that goes on the scoreboard, from intro and hype videos to sponsorship activation. Its mission is to deliver on fans’ expectations for a high-impact show and provide excitement beyond the action on the field. The Panthers are committed to creating the best possible experience for their fans and giving them a return on their investment. Read More
Solution	To address the challenge, the Carolina Panthers updated their production facilities, implementing Avid’s comprehensive workflow solutions to share and repurpose media across a range of departments and platforms. They replaced their Avid ISIS storage with two Avid NEXIS shared storage systems and added the Avid MediaCentral platform to integrate content creation, management, and distribution across their media departments. The team also entered into an Enterprise Agreement with Avid and its channel partner Marshall Graphics, which provided them with upgrades to Avid’s technology, as well as training and services for the next six years, at discounted pricing. The Avid NEXIS shared storage allowed the team to focus more on editing and creativity, without worrying about the backend of the workflow. It also enabled them to tap into UltraHD and 4K with ease, handle higher frame rates, and take on more complex formats. The MediaCentral platform enabled the Panthers to manage and share footage across different departments, providing everyone with equal access to media simultaneously. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Storage Services

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

Finance & Insurance

Applicable Functions

Facility Management

Services

System Integration

Training

Challenge

The Carolina Panthers football team was faced with the challenge of creating engaging, immersive content for multiple platforms to drive game day attendance, viewership, and sponsorship revenue. The team needed to deliver content year-round, from NFL drafts and stadium upgrades to player fitness during the off-season. The demand for video content was growing exponentially, with fans seeking diverse content across various platforms. The team's broadcast television had been the primary content producer, but in-venue entertainment and social media presence were becoming increasingly important. The team's PantherVision department was tasked with creating unique, high-quality content for the game board at the Bank of America Stadium, while also managing content for corporate partners and sponsors. The challenge was to keep the content flowing, repurpose media across departments and platforms, and elevate the fan experience.

About Customer

The Carolina Panthers is a professional American football team based in Charlotte, North Carolina. The team engages its fans year-round, delivering content to drive game day attendance, viewership, and brand loyalty. The Panthers' broadcast television, in-venue entertainment, and social media presence are key platforms for content delivery. The team's PantherVision department is responsible for all content that goes on the scoreboard, from intro and hype videos to sponsorship activation. Its mission is to deliver on fans’ expectations for a high-impact show and provide excitement beyond the action on the field. The Panthers are committed to creating the best possible experience for their fans and giving them a return on their investment.

Solution

To address the challenge, the Carolina Panthers updated their production facilities, implementing Avid’s comprehensive workflow solutions to share and repurpose media across a range of departments and platforms. They replaced their Avid ISIS storage with two Avid NEXIS shared storage systems and added the Avid MediaCentral platform to integrate content creation, management, and distribution across their media departments. The team also entered into an Enterprise Agreement with Avid and its channel partner Marshall Graphics, which provided them with upgrades to Avid’s technology, as well as training and services for the next six years, at discounted pricing. The Avid NEXIS shared storage allowed the team to focus more on editing and creativity, without worrying about the backend of the workflow. It also enabled them to tap into UltraHD and 4K with ease, handle higher frame rates, and take on more complex formats. The MediaCentral platform enabled the Panthers to manage and share footage across different departments, providing everyone with equal access to media simultaneously.

Impact #1	The implementation of Avid’s comprehensive workflow solutions has significantly improved the Panthers' content creation and distribution process. The Avid NEXIS shared storage has enabled the team to focus more on editing and creativity, without worrying about the backend of the workflow. It has also allowed them to handle higher frame rates and take on more complex formats with ease. The MediaCentral platform has facilitated the management and sharing of footage across different departments, providing everyone with equal access to media simultaneously. This has sped up the workflow, especially for the social media and digital team, who can now easily access and use the footage. The quality of the Panthers' content has also improved, attracting more advertisers and sponsors. Overall, the Avid solutions have made the Panthers' world easier by freeing up their workflow, enabling them to deliver more content, faster, across multiple platforms.

Impact #1

The implementation of Avid’s comprehensive workflow solutions has significantly improved the Panthers' content creation and distribution process. The Avid NEXIS shared storage has enabled the team to focus more on editing and creativity, without worrying about the backend of the workflow. It has also allowed them to handle higher frame rates and take on more complex formats with ease. The MediaCentral platform has facilitated the management and sharing of footage across different departments, providing everyone with equal access to media simultaneously. This has sped up the workflow, especially for the social media and digital team, who can now easily access and use the footage. The quality of the Panthers' content has also improved, attracting more advertisers and sponsors. Overall, the Avid solutions have made the Panthers' world easier by freeing up their workflow, enabling them to deliver more content, faster, across multiple platforms.

Benefit #1	Sold out all 75,523 seats in Bank of America Stadium on game days
Benefit #2	Sponsorships for the television broadcasts have sold out for the last two years
Benefit #3	Plan to add a third Avid NEXIS within a year

Benefit #1

Sold out all 75,523 seats in Bank of America Stadium on game days

Benefit #2

Sponsorships for the television broadcasts have sold out for the last two years

Benefit #3

Plan to add a third Avid NEXIS within a year

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Overview

Carolina Panthers Leverage Avid Shared Workflows for Enhanced Content and Productivity

Operational Impact

Quantitative Benefit