Case Studies
CarMax Leverages Lean UX to Redesign its Shopping Experience with Axure
Overview
Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Visualization Functional Applications - Remote Monitoring & Control Systems | |
Automotive Retail | |
Business Operation Sales & Marketing | |
Fleet Management Predictive Maintenance | |
Software Design & Engineering Services System Integration Training | |
Operational Impact
Within a few months, CarMax’s Interaction Design Team has been able to build, measure and iterate on dozens of designs that affect core online services such as scheduling test drives, comparing vehicles, and researching vehicle information. | |
The team also built companywide awareness of its Lean initiatives, while also putting Lean principles to work in joint projects with stakeholders across multiple departments. | |
Quantitative Benefit
More than 16 million people visit CarMax.com each month. | |