Demandbase
Case Studies
Caregility's Rapid ROI and Targeted Approach with Demandbase One
Overview
Caregility's Rapid ROI and Targeted Approach with Demandbase OneDemandbase |
Platform as a Service (PaaS) - Application Development Platforms | |
Equipment & Machinery Healthcare & Hospitals | |
Procurement Sales & Marketing | |
Time Sensitive Networking | |
Cloud Planning, Design & Implementation Services Training | |
Operational Impact
With Demandbase, Caregility has been able to align sales and marketing around powerful insights to engage the right person at the right time with the right message. They now have access to account insights they’ve never had before, especially the “observed content” or intent data. This allows them to deliver ad messages that the prospect really cares about, while also enabling their sales team to engage the right person at the right time with the right message. Before Demandbase, Caregility planned their advertising manually using multiple channels, which didn’t guarantee they were reaching their targets. Now, they’re able to target their advertising more effectively and efficiently. | |
Quantitative Benefit
Caregility is now able to target organizations that are late in their buying cycle and getting ready to buy, maximizing their ad spend around tradeshows. | |
They are advertising multiple value propositions into their large target accounts quickly and at a much lower cost than they were spending previously. | |
Caregility realized a great return on investment quickly with Demandbase. | |