Case Studies Cardinal Group Now Executes 85% of Leases Online
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Cardinal Group Now Executes 85% of Leases Online

Functional Applications - Enterprise Resource Planning Systems (ERP)
Functional Applications - Remote Monitoring & Control Systems
Facility Management
Sales & Marketing
Predictive Replenishment
Remote Asset Management
System Integration
Training
Handling the high-pressure, competitive sales environment that student housing faces every year is a daunting task, even for an experienced property management company. Rapid turnover and the opportunities created by advances in technology prompted Cardinal Group to seek an offering that would not only improve their overall leasing processes, but innovate their practices. Cardinal Group focused on applying Property Solutions’ leasing technology to handle the high-pressure, competitive sales environment in student housing.
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Founded in 2004, Cardinal Group Management oversees student housing properties consisting of more than 5,000 units. Cardinal Group combines a highly analytical approach with hands-on management to deliver appropriate risk-adjusted results for investors and clients. The company has received several national awards, such as MHN Excellence Awards and Student Housing Business Awards for excellence in marketing and turnaround efforts.
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Cardinal Group initially tested Property Solutions’ online leasing product LeaseExecution™ at the Auraria Student Lofts in Denver, CO. The pilot proved so successful that they quickly decided to roll it out, along with SiteTablet®, across all student properties. The online leasing systems integrated with their leasing documents partner: Blue Moon, a service that facilitates compliance with state and local laws in every area of the country. On-site teams were trained to offer students the option to sign leases online or on the iPad tablet rather than printing, scanning, and filing a paper lease. The company elected to use online leasing options to remove barriers to signing. One simplification allows online application data to port automatically without requiring leasing staff or residents to re-enter the information. Cardinal Group is also leveraging online leasing tools to improve the likelihood of lease renewals. Cardinal is also taking advantage of the mobility offered by the SiteTablet iPad app to simplify the renewal process.
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The implementation of LeaseExecution and SiteTablet has created a number of efficiencies within Cardinal Group’s leasing processes including cost savings with the reduction of paper and printing supplies and saving their teams significant amounts of time.
With LeaseExecution, our team members can provide the high-level overview our residents prefer and get the leases signed at their desks in approximately five minutes.
Automated renewal notices and online renewals also helps Cardinal Group get a clear picture of the market faster than ever before.
With 85 percent of their residents now using online leasing across their portfolio, Cardinal Group estimates that time savings in the first six months of 2013 totaled more than 350 hours across their 10 properties.
Around 80 percent of students that we generated renewal offers for did, in fact, respond to the email.
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