New Relic Case Studies CaratLane's Sales Skyrocket by 90% with All-in-One Observability

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	CaratLane's Sales Skyrocket by 90% with All-in-One Observability New Relic

CaratLane's Sales Skyrocket by 90% with All-in-One Observability

New Relic

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Glass Retail
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting Traffic Monitoring
Services	System Integration
Challenge	CaratLane, India's largest online jeweller, faced a significant challenge in scaling its operations to meet the explosive growth in demand for its products. The COVID-19 pandemic had led to a surge in jewellery purchases, intensifying competition among online jewellery brands. CaratLane needed to maintain its competitive edge and build digital infrastructure to cope with the increased demand and scale for future capacity. The company had aggressive expansion plans for North America and the Asia Pacific region in 2022. The pandemic also changed the team's working dynamics, with most people working from home full time, altering how new features were rolled out into production. CaratLane's core backend services, which manage most of its APIs, were taking around 450 to 500 milliseconds, and the company could only scale horizontally when the load increased. Read More
About Customer	CaratLane is a jewellery retailer founded in India in 2008. It offers modern, fine jewellery that is wearable every day. In July 2016, CaratLane joined forces with Tanishq, India’s largest jewellery brand, through a strategic investment by Titan Company. Today, CaratLane is India's largest omni-commerce jeweller, with over 131 retail stores across 40+ Indian cities. It’s also one of India’s top 20 e-commerce portals. The company has mapped out an aggressive expansion plan for North America and the Asia Pacific region in 2022. Read More
Solution	CaratLane had been a New Relic customer for 3-4 years and decided to leverage the full New Relic offering to meet the escalating demand and prepare for major shopping festivals causing traffic spikes. The company focused on New Relic browser monitoring, New Relic log management, and New Relic alerts. New Relic dashboards were created, and engineers started fully observing what was going on in the multiple layers of the CaratLane technology platform during a release moratorium. By using New Relic as an all-in-one observability platform, CaratLane ensured uptime, performance, and reliability via proactive alerts, and managed incident orchestration and log management. The developers could resolve issues rapidly before they escalated and impacted user experience. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Glass

Retail

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Traffic Monitoring

Services

System Integration

Challenge

CaratLane, India's largest online jeweller, faced a significant challenge in scaling its operations to meet the explosive growth in demand for its products. The COVID-19 pandemic had led to a surge in jewellery purchases, intensifying competition among online jewellery brands. CaratLane needed to maintain its competitive edge and build digital infrastructure to cope with the increased demand and scale for future capacity. The company had aggressive expansion plans for North America and the Asia Pacific region in 2022. The pandemic also changed the team's working dynamics, with most people working from home full time, altering how new features were rolled out into production. CaratLane's core backend services, which manage most of its APIs, were taking around 450 to 500 milliseconds, and the company could only scale horizontally when the load increased.

About Customer

CaratLane is a jewellery retailer founded in India in 2008. It offers modern, fine jewellery that is wearable every day. In July 2016, CaratLane joined forces with Tanishq, India’s largest jewellery brand, through a strategic investment by Titan Company. Today, CaratLane is India's largest omni-commerce jeweller, with over 131 retail stores across 40+ Indian cities. It’s also one of India’s top 20 e-commerce portals. The company has mapped out an aggressive expansion plan for North America and the Asia Pacific region in 2022.

Solution

CaratLane had been a New Relic customer for 3-4 years and decided to leverage the full New Relic offering to meet the escalating demand and prepare for major shopping festivals causing traffic spikes. The company focused on New Relic browser monitoring, New Relic log management, and New Relic alerts. New Relic dashboards were created, and engineers started fully observing what was going on in the multiple layers of the CaratLane technology platform during a release moratorium. By using New Relic as an all-in-one observability platform, CaratLane ensured uptime, performance, and reliability via proactive alerts, and managed incident orchestration and log management. The developers could resolve issues rapidly before they escalated and impacted user experience.

Impact #1	The implementation of New Relic's all-in-one observability platform has significantly improved CaratLane's operational efficiency and system performance. The platform has provided the team with a 'single pane of glass' view of what’s going on at any time, enabling them to resolve issues rapidly before they escalate and impact user experience. The robustness of the CaratLane omni-commerce platform, enhanced by New Relic, has driven further international market growth, servicing large non-resident Indian (NRI) demand in the USA, UK, Canada, Australia, and Singapore. The company also has plans to expand into other markets. New Relic is used to analyse and understand app crashes and improve responsiveness and stability, making the CaratLane app the biggest platform channel in the future.

Impact #1

The implementation of New Relic's all-in-one observability platform has significantly improved CaratLane's operational efficiency and system performance. The platform has provided the team with a 'single pane of glass' view of what’s going on at any time, enabling them to resolve issues rapidly before they escalate and impact user experience. The robustness of the CaratLane omni-commerce platform, enhanced by New Relic, has driven further international market growth, servicing large non-resident Indian (NRI) demand in the USA, UK, Canada, Australia, and Singapore. The company also has plans to expand into other markets. New Relic is used to analyse and understand app crashes and improve responsiveness and stability, making the CaratLane app the biggest platform channel in the future.

Benefit #1	80 millisecond API response time, a significant reduction from the previous 450 to 500 milliseconds.
Benefit #2	90% increase in year-on-year sales in Q2.
Benefit #3	50% reduction in virtual servers.

Benefit #1

80 millisecond API response time, a significant reduction from the previous 450 to 500 milliseconds.

Benefit #2

90% increase in year-on-year sales in Q2.

Benefit #3

50% reduction in virtual servers.

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Overview

CaratLane's Sales Skyrocket by 90% with All-in-One Observability

Operational Impact

Quantitative Benefit