Canto Case Studies Canto's Solution Revolutionizes Cottar’s Safaris' Content Accessibility

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	Canto's Solution Revolutionizes Cottar’s Safaris' Content Accessibility Canto

Canto's Solution Revolutionizes Cottar’s Safaris' Content Accessibility

Canto

Technology Category	Analytics & Modeling - Computer Vision Software Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Functions	Sales & Marketing
Use Cases	Clinical Image Analysis Visual Quality Detection
Challenge	Cottar’s Safaris, located at the edge of Kenya’s famous Masai Mara National Reserve, offers unique and sustainable safari experiences. To promote their services, they rely heavily on photographs and videos that depict the unique atmosphere of their safaris. Over the years, Cottar’s has amassed a substantial library of images and videos, which are essential for travel agents to paint a vivid picture of the safari experience. Initially, the company used Dropbox to share this content with external partners. However, as the requests for images and videos became more frequent, this method became unsustainable. The challenge was to modernize their growing content library and make it more accessible to travel agents and other partners. Read More
About Customer	Cottar’s Safaris is a travel and hospitality company based in Masai Mara, Kenya. They offer authentic and individualized safari experiences with two unique properties and a wide range of wildlife and wilderness activities. The company caters to guests seeking quality, sustainable safari experiences. To promote their services, they rely heavily on a vast library of photographs and videos that depict the unique atmosphere of their safaris. The company's marketing coordinator, Karen Darnborough, manages the company’s growing media library and ensures travel agents and other partners have access to the materials they need to promote the Cottar’s experience. Read More
Solution	Canto, a searchable content library with self-service portals for external partners, was introduced as the solution to Cottar’s challenge. Canto not only helped manage image requests more quickly but also reduced the number of requests received. With a public image portal, travel agents and marketing reps now have constant access to an up-to-date collection of Cottar’s most compelling photos and videos. This self-service library allows customers to access the photos and videos without delay, drawing them into Cottar’s award-winning safari experience immediately. The portal also includes brand guidelines, ensuring that travel agents and marketing reps know how to use the assets they’re accessing. The Cottar’s logo, font, and colors are also readily available. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Computer Vision Software

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Functions

Sales & Marketing

Use Cases

Clinical Image Analysis

Visual Quality Detection

Challenge

Cottar’s Safaris, located at the edge of Kenya’s famous Masai Mara National Reserve, offers unique and sustainable safari experiences. To promote their services, they rely heavily on photographs and videos that depict the unique atmosphere of their safaris. Over the years, Cottar’s has amassed a substantial library of images and videos, which are essential for travel agents to paint a vivid picture of the safari experience. Initially, the company used Dropbox to share this content with external partners. However, as the requests for images and videos became more frequent, this method became unsustainable. The challenge was to modernize their growing content library and make it more accessible to travel agents and other partners.

About Customer

Cottar’s Safaris is a travel and hospitality company based in Masai Mara, Kenya. They offer authentic and individualized safari experiences with two unique properties and a wide range of wildlife and wilderness activities. The company caters to guests seeking quality, sustainable safari experiences. To promote their services, they rely heavily on a vast library of photographs and videos that depict the unique atmosphere of their safaris. The company's marketing coordinator, Karen Darnborough, manages the company’s growing media library and ensures travel agents and other partners have access to the materials they need to promote the Cottar’s experience.

Solution

Canto, a searchable content library with self-service portals for external partners, was introduced as the solution to Cottar’s challenge. Canto not only helped manage image requests more quickly but also reduced the number of requests received. With a public image portal, travel agents and marketing reps now have constant access to an up-to-date collection of Cottar’s most compelling photos and videos. This self-service library allows customers to access the photos and videos without delay, drawing them into Cottar’s award-winning safari experience immediately. The portal also includes brand guidelines, ensuring that travel agents and marketing reps know how to use the assets they’re accessing. The Cottar’s logo, font, and colors are also readily available.

Impact #1	The implementation of Canto has significantly improved Karen’s day-to-day workflows and her relationships with the partners she relies on to recommend Cottar’s to their customers. Travel agencies also benefit from this solution. With direct access to visual content that brings the safari experience to life, they can recommend Cottar’s to their customers confidently, without any hurdles or bottlenecks. The self-service library allows for immediate access to photos and videos, enhancing the customer experience by providing a glimpse into Cottar’s award-winning safari experience without delay.

Impact #1

The implementation of Canto has significantly improved Karen’s day-to-day workflows and her relationships with the partners she relies on to recommend Cottar’s to their customers. Travel agencies also benefit from this solution. With direct access to visual content that brings the safari experience to life, they can recommend Cottar’s to their customers confidently, without any hurdles or bottlenecks. The self-service library allows for immediate access to photos and videos, enhancing the customer experience by providing a glimpse into Cottar’s award-winning safari experience without delay.

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Overview

Canto's Solution Revolutionizes Cottar’s Safaris' Content Accessibility

Operational Impact