Case Studies Campofrio Food Group's Transformation with MicroStrategy and 'Spider' iPad Application
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Campofrio Food Group's Transformation with MicroStrategy and 'Spider' iPad Application

Analytics & Modeling - Real Time Analytics
Functional Applications - Enterprise Resource Planning Systems (ERP)
Platform as a Service (PaaS) - Data Management Platforms
Food & Beverage
Business Operation
Quality Assurance
Sales & Marketing
Fleet Management
Inventory Management
Predictive Maintenance
Real-Time Location System (RTLS)
Remote Asset Management
Software Design & Engineering Services
System Integration
Training
After the merger of Campofrio Spain and the Smithfield group in Europe, Campofrio Food Group aimed to transform its operations from a country-specific approach to a global perspective. The IT department needed to consolidate resources and manage finances more effectively. The challenge was to provide executives with real-time access to Key Performance Indicators (KPIs) across all functional areas and geographical locations. The goal was to reduce costs, speed up product market entry, and support all business areas efficiently.
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Campofrio Food Group, formed from the merger of Campofrio Spain and the Smithfield group in Europe, is the largest meat processing company in Europe. The company operates in all major areas of Europe and the United States. With a focus on transforming its operations post-merger, Campofrio aimed to adopt a global company perspective rather than a country-specific approach. This transformation was driven by the need to reduce costs, accelerate product market entry, and support various business areas more effectively. The IT department played a crucial role in this transformation by leveraging MicroStrategy for report and dashboard creation, enabling executives to access Key Performance Indicators (KPIs) across all countries.
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Campofrio Food Group utilized MicroStrategy as its Business Intelligence (BI) platform to create reports and dashboards that provided executives with real-time access to KPIs. The company developed a Corporate Analysis iPad Application, code-named 'Spider,' which allowed executives to view and analyze sales, marketing, manufacturing, sourcing, employees, and finance data from their iPads. The 'Spider' app was deployed to the executive level, including the President, CEO, Senior Vice Presidents, Divisional Presidents, and COOs of each country. Future plans included expanding the app's deployment to the director level, adding 120-150 users. The app provided quick and easy access to information from Campofrio's large database, enabling executives to make informed decisions swiftly.
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The 'Spider' iPad app provided executives with quick and easy access to real-time data, enhancing decision-making processes.
The app enabled more interactive meetings and internal discussions by providing instant access to vital information.
Executives could move quickly from one data set to another, improving the efficiency of data analysis.
The 'Spider' app deployment to the director level would add an additional 120-150 users.
The app provided real-time data for daily sales, daily deliveries, daily orders, and quality of service.
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