Tableau Case Studies Camelot Strategic Marketing & Media: Driving Business with Tableau

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	Camelot Strategic Marketing & Media: Driving Business with Tableau Tableau

Camelot Strategic Marketing & Media: Driving Business with Tableau

Tableau

Technology Category	Application Infrastructure & Middleware - Data Visualization
Applicable Functions	Business Operation
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Camelot Strategic Marketing and Media, one of the largest privately-owned strategic marketing and media services companies in the U.S., was looking for ways to differentiate their services. They wanted to present data in meaningful ways to show clients how they’re “moving the needle” and driving business. The company was facing the challenge of growing data in the industry. Their biggest challenge was taking performance data from one system of record and tying it back against cost data. They needed to bring this data to life and optimize the media on a daily basis, and then review that in a rolled up manner very efficiently with the client. Read More
About Customer	Camelot Strategic Marketing and Media is one of the largest privately-owned strategic marketing and media services companies in the U.S. The company covers all types of media including interactive, print, radio, television and out of home. They provide services to a wide range of clients and are always looking for ways to differentiate their services and provide value to their clients. The company prides itself on its ability to present data in meaningful ways to show clients how they’re “moving the needle” and driving business. They have a cycle for reporting with clients; here are the results, analysis, conclusion, and call to action. Read More
Solution	Camelot turned to Tableau to help differentiate their services by presenting data in meaningful ways. Tableau's dashboards allowed Camelot to optimize the media on a daily basis and review it in a rolled up manner very efficiently with the client. The dashboards also provided the ability to drill down and find and optimize things quickly. One of the key differentiators for Camelot was the ability to create these dashboards that live in real time. This was crucial for interactive marketing where they needed to respond quickly to what happened last hour, week over week, hour over hour. The ability to have dashboards that help manage each one of those channels efficiently was a game changer for Camelot. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Visualization

Applicable Functions

Business Operation

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Camelot Strategic Marketing and Media, one of the largest privately-owned strategic marketing and media services companies in the U.S., was looking for ways to differentiate their services. They wanted to present data in meaningful ways to show clients how they’re “moving the needle” and driving business. The company was facing the challenge of growing data in the industry. Their biggest challenge was taking performance data from one system of record and tying it back against cost data. They needed to bring this data to life and optimize the media on a daily basis, and then review that in a rolled up manner very efficiently with the client.

About Customer

Camelot Strategic Marketing and Media is one of the largest privately-owned strategic marketing and media services companies in the U.S. The company covers all types of media including interactive, print, radio, television and out of home. They provide services to a wide range of clients and are always looking for ways to differentiate their services and provide value to their clients. The company prides itself on its ability to present data in meaningful ways to show clients how they’re “moving the needle” and driving business. They have a cycle for reporting with clients; here are the results, analysis, conclusion, and call to action.

Solution

Camelot turned to Tableau to help differentiate their services by presenting data in meaningful ways. Tableau's dashboards allowed Camelot to optimize the media on a daily basis and review it in a rolled up manner very efficiently with the client. The dashboards also provided the ability to drill down and find and optimize things quickly. One of the key differentiators for Camelot was the ability to create these dashboards that live in real time. This was crucial for interactive marketing where they needed to respond quickly to what happened last hour, week over week, hour over hour. The ability to have dashboards that help manage each one of those channels efficiently was a game changer for Camelot.

Impact #1	Tableau has given Camelot the power to quickly answer questions about the data and look for insights that the client hasn’t even thought about yet.
Impact #2	Tableau has made data human again or even for the first time, making it actionable in a single dashboard.
Impact #3	The owner of the agency, who used to have 600 thousand-page decks put in front of him, now just wants one page. Now they just show him a one-page dashboard, it’s the same result.

Impact #1

Tableau has given Camelot the power to quickly answer questions about the data and look for insights that the client hasn’t even thought about yet.

Impact #2

Tableau has made data human again or even for the first time, making it actionable in a single dashboard.

Impact #3

The owner of the agency, who used to have 600 thousand-page decks put in front of him, now just wants one page. Now they just show him a one-page dashboard, it’s the same result.

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Overview

Camelot Strategic Marketing & Media: Driving Business with Tableau

Operational Impact