Twilio
Case Studies
CallTrackingMetrics: Enhancing Marketing Campaign ROI with IoT
Overview
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CallTrackingMetrics: Enhancing Marketing Campaign ROI with IoTTwilio |
Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - Event-Driven Application | |
Cement Telecommunications | |
Quality Assurance Sales & Marketing | |
Speech Recognition Visual Quality Detection | |
Testing & Certification | |
Operational Impact
The partnership with Twilio has allowed CallTrackingMetrics to differentiate their offering from other call tracking solutions in the market. Twilio's API and Voice Insights product have enabled CallTrackingMetrics to provide their customers with all the core call center metrics they need, as well as additional insights around call quality. This has translated into ROI for CallTrackingMetrics as they can provide their customers with more actionable insights, a vital component for successful phone sales businesses. Furthermore, Twilio's web interface provides clear and succinct updates on what is happening across their business, allowing them to easily see the full picture of what happened during a call. This has enabled faster resolution of issues so customers can get their phone sale operations back up and running as quickly as possible. Finally, Twilio's multi-user access control and 2FA access to the account portal have enabled CallTrackingMetrics to scale securely as their organization grew, reassuring customers that their data is safe. | |
Quantitative Benefit
450% Annual growth with Twilio | |
8K Customers globally | |
30 Countries with CallTrackingMetrics customers | |