CallTrackingMetrics Case Studies CallTrackingMetrics Case Study: Lice Clinics of America

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	CallTrackingMetrics Case Study: Lice Clinics of America CallTrackingMetrics

CallTrackingMetrics Case Study: Lice Clinics of America

CallTrackingMetrics

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Healthcare & Hospitals
Applicable Functions	Business Operation Sales & Marketing
Services	System Integration
Challenge	Lice Clinics of America, a network of over 300 clinics in 35 countries, was looking for a way to better understand how their national advertising campaigns were impacting their lead flows. They wanted to know which campaigns were driving the most calls and to which locations. They were also facing challenges with their existing provider for sending out text messages through their booking platform with clients. The messages were experiencing significant delays, which was a problem as their clients needed immediate responses. Read More
About Customer	Lice Clinics of America is the largest and fastest-growing lice clinic network with over 300 clinics in 35 countries. The clinic network has performed nearly half a million successful lice treatments with their AirAllé® device that uses heated air, not toxic chemicals, to dehydrate head lice. The company has about 200 franchisees and licensees open in the United States with three numbers for each. Being able to track and see the success and conversion rates of those clinics month over month is extremely important for the company. Read More
Solution	CallTrackingMetrics was recommended to Lice Clinics of America as a solution to their business challenge. The company was impressed with the reporting capabilities of CallTrackingMetrics, particularly the ease of use and the clean data presentation. The ability to integrate with key systems such as Google Ads, Facebook, and even bulk uploading their offline leads was a priority for their team. They started reporting daily, weekly, monthly, and now yearly to evaluate their traffic over time and quickly uncover which campaigns were performing to inform their marketing strategy. In addition, CallTrackingMetrics helped Lice Clinics of America implement texting automation with about a dozen of their franchise clinics. This ensured swift and consistent delivery of appointment requests, improving customer service. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Healthcare & Hospitals

Applicable Functions

Business Operation

Sales & Marketing

Services

System Integration

Challenge

Lice Clinics of America, a network of over 300 clinics in 35 countries, was looking for a way to better understand how their national advertising campaigns were impacting their lead flows. They wanted to know which campaigns were driving the most calls and to which locations. They were also facing challenges with their existing provider for sending out text messages through their booking platform with clients. The messages were experiencing significant delays, which was a problem as their clients needed immediate responses.

About Customer

Lice Clinics of America is the largest and fastest-growing lice clinic network with over 300 clinics in 35 countries. The clinic network has performed nearly half a million successful lice treatments with their AirAllé® device that uses heated air, not toxic chemicals, to dehydrate head lice. The company has about 200 franchisees and licensees open in the United States with three numbers for each. Being able to track and see the success and conversion rates of those clinics month over month is extremely important for the company.

Solution

CallTrackingMetrics was recommended to Lice Clinics of America as a solution to their business challenge. The company was impressed with the reporting capabilities of CallTrackingMetrics, particularly the ease of use and the clean data presentation. The ability to integrate with key systems such as Google Ads, Facebook, and even bulk uploading their offline leads was a priority for their team. They started reporting daily, weekly, monthly, and now yearly to evaluate their traffic over time and quickly uncover which campaigns were performing to inform their marketing strategy. In addition, CallTrackingMetrics helped Lice Clinics of America implement texting automation with about a dozen of their franchise clinics. This ensured swift and consistent delivery of appointment requests, improving customer service.

Impact #1	Improved understanding of the impact of national advertising campaigns on lead flows.
Impact #2	Ability to track and see the success and conversion rates of clinics month over month.
Impact #3	Improved customer service through swift and consistent delivery of appointment requests.

Impact #1

Improved understanding of the impact of national advertising campaigns on lead flows.

Impact #2

Ability to track and see the success and conversion rates of clinics month over month.

Impact #3

Improved customer service through swift and consistent delivery of appointment requests.

Benefit #1	70% growth in the number of calls and leads coming in overall since starting on the platform in April 2016.
Benefit #2	50% saved in cost of text messages.

Benefit #1

70% growth in the number of calls and leads coming in overall since starting on the platform in April 2016.

Benefit #2

50% saved in cost of text messages.

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Overview

CallTrackingMetrics Case Study: Lice Clinics of America

Operational Impact

Quantitative Benefit