CallTrackingMetrics
Case Studies
CallTrackingMetrics Case Study: Coalmarch
Overview
CallTrackingMetrics Case Study: CoalmarchCallTrackingMetrics |
Application Infrastructure & Middleware - API Integration & Management | |
Consumer Goods Professional Service | |
Sales & Marketing Business Operation | |
Remote Collaboration Remote Control | |
Cloud Planning, Design & Implementation Services System Integration | |
Operational Impact
Coalmarch was able to provide their clients with the power to define what counts as a lead, leading to more accurate reporting and alignment around what truly defines success for their business. | |
The Real Time Agent Dashboard allowed managers to monitor their sales team's performance remotely, aiding in important business decisions around hiring needs or planning for capacity for their teams. | |
The integration with customer management systems allowed Coalmarch to track ROI for every marketing dollar their clients spend, providing visibility into data that most of these companies had not had before. | |