CallTrackingMetrics
Case Studies
CallTrackingMetrics Case Study: CAPT. DAVE'S
Overview
CallTrackingMetrics Case Study: CAPT. DAVE'SCallTrackingMetrics |
Application Infrastructure & Middleware - API Integration & Management | |
Sales & Marketing | |
Software Design & Engineering Services | |
Operational Impact
The company was able to monitor and record all their phone calls, providing full transparency into what’s communicated on phone calls with customers. | |
The call recordings became an essential part of the company’s training toolkit, allowing them to improve their agents' performance on calls. | |
The company was able to save hundreds of dollars in hardware costs by switching to CTM’s softphone and cloud-based platform. | |
Quantitative Benefit
35% call conversion rate, up from 25% | |
Saved hundreds of dollars in hardware costs | |