CallTrackingMetrics
Case Studies
CallTrackingMetrics Case Study: CALLBOX
Overview
CallTrackingMetrics Case Study: CALLBOXCallTrackingMetrics |
Analytics & Modeling - Real Time Analytics | |
Telecommunications | |
Sales & Marketing | |
Data Science Services | |
Operational Impact
Callbox has pivoted the focus of their company to offer CallTrackingMetrics software to over 400 clients. | |
They have been able to attribute phone calls to web clicks and then attribute the sales their phone calls generated back to those original clicks. | |
They have been able to measure the price of each phone call, and the true cost of their sales. | |
Quantitative Benefit
One of their clients has reported that their acquisition costs were lowered by 600% after implementing this software. | |
Their clients have seen an average of around 30% decrease in the price of calls that originate from paid media. | |