CallTrackingMetrics Case Studies CallTrackingMetrics Case Study: Black Propeller

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	CallTrackingMetrics Case Study: Black Propeller CallTrackingMetrics

CallTrackingMetrics Case Study: Black Propeller

CallTrackingMetrics

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Professional Service
Applicable Functions	Sales & Marketing
Services	Data Science Services
Challenge	Black Propeller, a digital marketing and PPC management company, was struggling with demonstrating the effectiveness of their marketing efforts to their clients. They had no tangible evidence that their campaigns were driving phone calls and leads. As a result, their clients would often misattribute leads generated by Black Propeller to other campaign sources. All agencies share the same challenge of being able to show real results to their clients, and Black Propeller was looking for a platform that could provide actionable insights. Read More
About Customer	Black Propeller is an industry-leading digital agency specializing in PPC advertising based in Baltimore, MD. It was founded in 2011, and since then has grown to manage more than $2,000,000 in PPC advertising annually. They are passionate about helping other businesses dominate their markets with PPC advertising. The company started working with CallTrackingMetrics in early 2014 and has since experienced a total transformation in how they gather and measure data. Read More
Solution	CallTrackingMetrics has empowered Black Propeller with proof; they can now provide their clients with tangible results. They are able to produce instant reporting on multiple metrics and can even export data right from the call log. Beyond the direct benefits to their clients, their internal workflow is also easier with CallTrackingMetrics. They are able to easily monitor both granular and high-level data on their marketing campaigns, allowing them to efficiently connect the dots between clicks and calls. This information makes it possible to hone their strategy by exposing which ads/keywords are driving the most calls, and which campaigns are bringing in the most revenue. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Professional Service

Applicable Functions

Sales & Marketing

Services

Data Science Services

Challenge

Black Propeller, a digital marketing and PPC management company, was struggling with demonstrating the effectiveness of their marketing efforts to their clients. They had no tangible evidence that their campaigns were driving phone calls and leads. As a result, their clients would often misattribute leads generated by Black Propeller to other campaign sources. All agencies share the same challenge of being able to show real results to their clients, and Black Propeller was looking for a platform that could provide actionable insights.

About Customer

Black Propeller is an industry-leading digital agency specializing in PPC advertising based in Baltimore, MD. It was founded in 2011, and since then has grown to manage more than $2,000,000 in PPC advertising annually. They are passionate about helping other businesses dominate their markets with PPC advertising. The company started working with CallTrackingMetrics in early 2014 and has since experienced a total transformation in how they gather and measure data.

Solution

CallTrackingMetrics has empowered Black Propeller with proof; they can now provide their clients with tangible results. They are able to produce instant reporting on multiple metrics and can even export data right from the call log. Beyond the direct benefits to their clients, their internal workflow is also easier with CallTrackingMetrics. They are able to easily monitor both granular and high-level data on their marketing campaigns, allowing them to efficiently connect the dots between clicks and calls. This information makes it possible to hone their strategy by exposing which ads/keywords are driving the most calls, and which campaigns are bringing in the most revenue.

Impact #1	Black Propeller was able to provide their clients with tangible results.
Impact #2	They were able to produce instant reporting on multiple metrics.
Impact #3	They were able to easily monitor both granular and high-level data on their marketing campaigns.

Impact #1

Black Propeller was able to provide their clients with tangible results.

Impact #2

They were able to produce instant reporting on multiple metrics.

Impact #3

They were able to easily monitor both granular and high-level data on their marketing campaigns.

Benefit #1	70% rise in customer retention rate
Benefit #2	30% increase in client’s conversion rate

Benefit #1

70% rise in customer retention rate

Benefit #2

30% increase in client’s conversion rate

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Overview

CallTrackingMetrics Case Study: Black Propeller

Operational Impact

Quantitative Benefit