CallTrackingMetrics
Case Studies
Callbox & CTM: Transforming Marketing Attribution with Call Tracking
Overview
Callbox & CTM: Transforming Marketing Attribution with Call TrackingCallTrackingMetrics |
Analytics & Modeling - Computer Vision Software Platform as a Service (PaaS) - Application Development Platforms | |
Education Telecommunications | |
Sales & Marketing | |
Mass Customization Track & Trace of Assets | |
System Integration Training | |
Operational Impact
Adopting and reselling CTM has allowed Callbox to offer its customers clear insight into their own clients’ journeys. They can easily tie key results through CTM back to a customer’s digital marketing channels, and business intelligence and analytics tools. This has enabled Callbox to track which campaigns are performing well and which ones need to be adjusted or retired. The built-in automatic CPA optimization has been a significant selling point for Callbox. The company has seen the quality of their leads steadily increase while continuing to scale, without overspending on advertising or acquisition. This has positioned Callbox as a local business leader and valued CTM partner. | |
Quantitative Benefit
Callbox has seen an average 20% reduction in CPA (cost-per-acquisition) across multiple clients and verticals. | |
Callbox is now a thriving Agency Partner serving over 400 clients with the CTM platform. | |
Callbox has seen increased growth in the volume of conversions. | |