Case Studies CALE Parking Finds Success with Zendesk
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CALE Parking Finds Success with Zendesk

Functional Applications - Enterprise Resource Planning Systems (ERP)
Functional Applications - Remote Monitoring & Control Systems
Cities & Municipalities
Transportation
Field Services
Remote Asset Management
System Integration
Training
As CALE recently prepared to convert 40,000 single-space meters to multi-space pay stations in downtown Chicago, the company realized it needed a more reliable way of keeping track of trouble tickets. The fast-growing company had tried using a Microsoft Outlook-based plug-in ticketing system, but was frustrated by the results. CALE needed a web-based system that did not require an MS Exchange server or software that had to be installed on every computer—a serious trouble ticket system that would allow their distributed team to collaborate when delivering customer support. Adding to the urgency, CALE had agreed to provide 24/7 support for the Chicago parking program and handle thousands of toll-free calls from end users in the city of Chicago. CALE faced a potential deluge of calls and needed an easy way to track and access support information quickly.
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Headquartered in Clearwater, Florida, CALE Parking Systems USA has been a leader in the parking meter industry for over 50 years, installing more than 50,000 pay stations in 35 countries. CALE Parking Systems USA has more than 7,000 pay stations installed in over 80 US cities, college campuses, and privately-owned parking lots. These highly sophisticated stations go beyond the limits of traditional parking meters by allowing owners to manage multiple spaces at once and accept credit cards. As a result, the company must be prepared to respond to a wide variety of complex customer support issues.
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When Nethery started Zendesk’s free 30-day trial, it took less than 20 minutes to set up a new online support system. Within 30 days, CALE had completely migrated its help desk operations to Zendesk. In March 2009, CALE added a second Zendesk account dedicated solely to its Chicago parking end user call center operation. CALE now holds weekly meetings in which all company technicians log on to Zendesk and discuss open issues. The team prioritizes tasks and closes out finished cases much more quickly and accurately than when technicians used to circulate spreadsheets with current statuses. Customers have noticed the difference in service. By moving to Zendesk, CALE has revolutionized its business. In addition to manufacturing, selling, and supporting parking kiosks, the company now runs a national call center for parking equipment support—even fielding questions about its competitors’ machines. Offering this comprehensive service has provided the company with a new revenue stream and positioned its service offering to win new customers.
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CALE now holds weekly meetings in which all company technicians log on to Zendesk and discuss open issues. The team prioritizes tasks and closes out finished cases much more quickly and accurately than when technicians used to circulate spreadsheets with current statuses.
Customers have noticed the difference in service. People get an email confirmation of their support ticket within two minutes, and everything is tracked through to resolution. Issues can often be resolved within an hour, but even when they can’t, customers are always kept informed of their case status.
By moving to Zendesk, CALE has revolutionized its business. In addition to manufacturing, selling, and supporting parking kiosks, the company now runs a national call center for parking equipment support—even fielding questions about its competitors’ machines.
Converted 40,000 single-space meters to multi-space pay stations in downtown Chicago.
Installed more than 50,000 pay stations in 35 countries.
More than 7,000 pay stations installed in over 80 US cities.
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