Foursquare Case Studies Cae Centro's Success with Foursquare Ads

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	Cae Centro's Success with Foursquare Ads Foursquare

Cae Centro's Success with Foursquare Ads

Foursquare

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Retail
Applicable Functions	Sales & Marketing
Use Cases	Retail Store Automation
Services	Software Design & Engineering Services
Challenge	Cae Centro, located in the heart of San Francisco’s bustling tech community, was facing the challenge of maintaining its momentum and continuously improving its business. Despite the healthy amount of foot traffic due to its strategic location, the cafe needed to ensure the return of these customers and attract new ones. To achieve this, owner Tom Buswell decided to explore the avenue of online advertising. He was in search of a novel, effective, and easy-to-implement solution. Read More
About Customer	Cae Centro is a neighborhood cafe situated in a vibrant area in San Francisco, California. The cafe serves breakfast, lunch, and happy hour, catering to a diverse clientele. Its location in the midst of the city's tech community ensures a steady flow of customers. The business is owned by Tom Buswell, who is constantly seeking ways to improve the business and keep the momentum going. Despite the healthy foot traffic, Buswell understands the importance of customer retention and the acquisition of new customers for the sustained growth of his business. Read More
Solution	To address the challenge, Buswell turned to Foursquare Ads, an online advertising platform. He found Foursquare Ads to be simple to set up and affordable, making it an attractive solution for his business. The platform allowed him to target customers in the neighborhood, focusing on those nearby. This strategy, according to Buswell, increases the likelihood of success. Furthermore, Foursquare's loyal user base was an added advantage in attracting new customers who are likely to return. The simplicity and effectiveness of Foursquare Ads delighted Buswell, who found it to be of good value to his business. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Retail

Applicable Functions

Sales & Marketing

Use Cases

Retail Store Automation

Services

Software Design & Engineering Services

Challenge

Cae Centro, located in the heart of San Francisco’s bustling tech community, was facing the challenge of maintaining its momentum and continuously improving its business. Despite the healthy amount of foot traffic due to its strategic location, the cafe needed to ensure the return of these customers and attract new ones. To achieve this, owner Tom Buswell decided to explore the avenue of online advertising. He was in search of a novel, effective, and easy-to-implement solution.

About Customer

Cae Centro is a neighborhood cafe situated in a vibrant area in San Francisco, California. The cafe serves breakfast, lunch, and happy hour, catering to a diverse clientele. Its location in the midst of the city's tech community ensures a steady flow of customers. The business is owned by Tom Buswell, who is constantly seeking ways to improve the business and keep the momentum going. Despite the healthy foot traffic, Buswell understands the importance of customer retention and the acquisition of new customers for the sustained growth of his business.

Solution

To address the challenge, Buswell turned to Foursquare Ads, an online advertising platform. He found Foursquare Ads to be simple to set up and affordable, making it an attractive solution for his business. The platform allowed him to target customers in the neighborhood, focusing on those nearby. This strategy, according to Buswell, increases the likelihood of success. Furthermore, Foursquare's loyal user base was an added advantage in attracting new customers who are likely to return. The simplicity and effectiveness of Foursquare Ads delighted Buswell, who found it to be of good value to his business.

Impact #1	Foursquare Ads provided a simple and affordable solution for online advertising.
Impact #2	The platform allowed for targeted advertising, focusing on customers in the neighborhood.
Impact #3	Foursquare's loyal user base helped in attracting new customers who are likely to return.

Impact #1

Foursquare Ads provided a simple and affordable solution for online advertising.

Impact #2

The platform allowed for targeted advertising, focusing on customers in the neighborhood.

Impact #3

Foursquare's loyal user base helped in attracting new customers who are likely to return.

Benefit #1	Amount paid per customer visit was $4.16
Benefit #2	Average customer spend per visit was $10.00
Benefit #3	Return on investment was 140%

Benefit #1

Amount paid per customer visit was $4.16

Benefit #2

Average customer spend per visit was $10.00

Benefit #3

Return on investment was 140%

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Overview

Cae Centro's Success with Foursquare Ads

Operational Impact

Quantitative Benefit