Cloudflare Case Studies Buzzlie: A Case Study on CloudFlare's Impact

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	Buzzlie: A Case Study on CloudFlare's Impact Cloudflare

Buzzlie: A Case Study on CloudFlare's Impact

Cloudflare

Technology Category	Cybersecurity & Privacy - Network Security
Applicable Functions	Business Operation
Use Cases	Cybersecurity
Services	Cloud Planning, Design & Implementation Services Cybersecurity Services
Challenge	Buzzlie.com, a popular content site that generates viral content in the celebrity, fashion, and entertainment world, experienced a rapid rise in popularity. However, with this fame came a downside - the site became a target of notorious DDoS attacks. Initially, the company's Co-founder and CTO, Steve Flee, was able to handle the early DDoS attacks on his own. However, as the attacks escalated, the company needed a more robust solution for DDoS protection. They also wanted to expand their user base in Australia, but setting up a data center there was not cost-effective. Read More
About Customer	Buzzlie.com is a popular content site that generates viral content in the celebrity, fashion, and entertainment world. Each week, millions of people visit the site to check out the latest trending content. In less than a year since its launch, the company has figured out a way to effectively generate viral content. Buzzlie.com now boasts 43 million monthly pageviews and a U.S. Alexa rank of 650. The company's rapid rise in popularity has made it a target for notorious DDoS attacks, necessitating a robust solution for DDoS protection. Read More
Solution	Buzzlie turned to CloudFlare for its security solutions. CloudFlare offered not only the best DDoS mitigation on the market, but also other performance and security benefits. With CloudFlare sitting in front of Buzzlie.com, the malicious attacks came to an abrupt halt. CloudFlare's security engineers identified the traffic as a sophisticated Layer 7 attack, wrote a custom WAF rule, and had it deployed across their entire network immediately. In addition to DDoS mitigation, CloudFlare’s powerful cache allowed Buzzlie to realize significant savings on its monthly AWS bandwidth bill. CloudFlare’s global network also allowed Buzzlie to expand internationally and deliver content at lightning-fast speed to its Australian user base. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Network Security

Applicable Functions

Business Operation

Use Cases

Cybersecurity

Services

Cloud Planning, Design & Implementation Services

Cybersecurity Services

Challenge

Buzzlie.com, a popular content site that generates viral content in the celebrity, fashion, and entertainment world, experienced a rapid rise in popularity. However, with this fame came a downside - the site became a target of notorious DDoS attacks. Initially, the company's Co-founder and CTO, Steve Flee, was able to handle the early DDoS attacks on his own. However, as the attacks escalated, the company needed a more robust solution for DDoS protection. They also wanted to expand their user base in Australia, but setting up a data center there was not cost-effective.

About Customer

Buzzlie.com is a popular content site that generates viral content in the celebrity, fashion, and entertainment world. Each week, millions of people visit the site to check out the latest trending content. In less than a year since its launch, the company has figured out a way to effectively generate viral content. Buzzlie.com now boasts 43 million monthly pageviews and a U.S. Alexa rank of 650. The company's rapid rise in popularity has made it a target for notorious DDoS attacks, necessitating a robust solution for DDoS protection.

Solution

Buzzlie turned to CloudFlare for its security solutions. CloudFlare offered not only the best DDoS mitigation on the market, but also other performance and security benefits. With CloudFlare sitting in front of Buzzlie.com, the malicious attacks came to an abrupt halt. CloudFlare's security engineers identified the traffic as a sophisticated Layer 7 attack, wrote a custom WAF rule, and had it deployed across their entire network immediately. In addition to DDoS mitigation, CloudFlare’s powerful cache allowed Buzzlie to realize significant savings on its monthly AWS bandwidth bill. CloudFlare’s global network also allowed Buzzlie to expand internationally and deliver content at lightning-fast speed to its Australian user base.

Impact #1	CloudFlare ensured that Buzzlie.com is always online and receives 100% clean traffic.
Impact #2	CloudFlare’s powerful cache allowed Buzzlie to realize significant savings on its monthly AWS bandwidth bill.
Impact #3	CloudFlare’s global network allowed Buzzlie to expand internationally and deliver content at lightning-fast speed to its Australian user base.

Impact #1

CloudFlare ensured that Buzzlie.com is always online and receives 100% clean traffic.

Impact #2

CloudFlare’s powerful cache allowed Buzzlie to realize significant savings on its monthly AWS bandwidth bill.

Impact #3

CloudFlare’s global network allowed Buzzlie to expand internationally and deliver content at lightning-fast speed to its Australian user base.

Benefit #1	100% clean traffic
Benefit #2	96% savings in AWS bandwidth bill

Benefit #1

100% clean traffic

Benefit #2

96% savings in AWS bandwidth bill

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Overview

Buzzlie: A Case Study on CloudFlare's Impact

Operational Impact

Quantitative Benefit