IBM
Case Studies
Busan Bank: Enhancing Customer Experience and Efficiency with Mobile Solutions
Overview
Busan Bank: Enhancing Customer Experience and Efficiency with Mobile SolutionsIBM |
Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots | |
Finance & Insurance Retail | |
Predictive Waste Reduction Time Sensitive Networking | |
Operational Impact
The implementation of the mobile development platform has significantly improved the operational efficiency of Busan Bank. Employees no longer waste time searching for information or forms, as everything is readily available on their smartphones. This has not only increased productivity but also enhanced the customer experience, as salespeople can now provide immediate answers and solutions to customers in the field. The electronic and live forms have eliminated the need for physical transportation, further streamlining the process. The bank can now offer a rich and consultative experience to its out-of-branch customers, similar to the service quality within the branches. | |
Quantitative Benefit
Busan Bank can now develop new mobile applications 30 percent faster than before. | |
Employee productivity has increased by 25 percent due to the availability of information and forms at their fingertips. | |
The bank saves up to USD 500,000 per year by using internal resources to develop new applications. | |