MoEngage Case Studies Bukalapak Boosts Engagement with Personalized Campaigns: A 2.5X Increase in CTR

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	Bukalapak Boosts Engagement with Personalized Campaigns: A 2.5X Increase in CTR MoEngage

Bukalapak Boosts Engagement with Personalized Campaigns: A 2.5X Increase in CTR

MoEngage

Technology Category	Cybersecurity & Privacy - Intrusion Detection Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	E-Commerce
Applicable Functions	Quality Assurance Sales & Marketing
Use Cases	Behavior & Emotion Tracking Livestock Monitoring
Services	Testing & Certification
Challenge	Bukalapak, one of Indonesia's largest e-commerce companies, was facing a significant drop in customer engagement due to the absence of a comprehensive platform that could create, track, and analyze campaigns. The company wanted to run personalized campaigns to boost customer engagement, but this required a deep understanding of customer behavior and the ability to segment customers based on their preferences. The challenge was to find a solution that could provide these capabilities and help Bukalapak run more effective, personalized campaigns. Read More
About Customer	Bukalapak is one of the largest e-commerce companies in Indonesia, providing an offline-to-online solution that enables small to medium-sized businesses to take their products online. The company started as an online marketplace and has grown to a level where businesses in Indonesia can easily sell goods and transact online. Bukalapak has a large customer base and wanted to run bulk campaigns while ensuring that the messaging was not diluted. The company's goal was to boost conversions using personalized customer engagement and to track and analyze customer engagement campaigns while managing customer segmentation based on behavior. Read More
Solution	Bukalapak turned to the MoEngage platform to address their challenge. MoEngage provided a complete customer engagement platform that could automate engagement campaigns and allow for customer analysis and segmentation. Bukalapak used this platform to analyze customer behavior and run more personalized, contextual campaigns. The brand utilized MoEngage's features such as A/B Testing, Segmentation, Dynamic Messaging, and Analytics to understand what type of content engaged better with their customers, analyze customer activity, segment users, and customize their engagement messaging. MoEngage's AI-powered message optimization DPM (Dynamic Product Messaging) allowed Bukalapak to deliver different variants of content based on customer preference and actions. Read More Log in to view content
Contents

Technology Category

Cybersecurity & Privacy - Intrusion Detection

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

E-Commerce

Applicable Functions

Quality Assurance

Sales & Marketing

Use Cases

Behavior & Emotion Tracking

Livestock Monitoring

Services

Testing & Certification

Challenge

Bukalapak, one of Indonesia's largest e-commerce companies, was facing a significant drop in customer engagement due to the absence of a comprehensive platform that could create, track, and analyze campaigns. The company wanted to run personalized campaigns to boost customer engagement, but this required a deep understanding of customer behavior and the ability to segment customers based on their preferences. The challenge was to find a solution that could provide these capabilities and help Bukalapak run more effective, personalized campaigns.

About Customer

Bukalapak is one of the largest e-commerce companies in Indonesia, providing an offline-to-online solution that enables small to medium-sized businesses to take their products online. The company started as an online marketplace and has grown to a level where businesses in Indonesia can easily sell goods and transact online. Bukalapak has a large customer base and wanted to run bulk campaigns while ensuring that the messaging was not diluted. The company's goal was to boost conversions using personalized customer engagement and to track and analyze customer engagement campaigns while managing customer segmentation based on behavior.

Solution

Bukalapak turned to the MoEngage platform to address their challenge. MoEngage provided a complete customer engagement platform that could automate engagement campaigns and allow for customer analysis and segmentation. Bukalapak used this platform to analyze customer behavior and run more personalized, contextual campaigns. The brand utilized MoEngage's features such as A/B Testing, Segmentation, Dynamic Messaging, and Analytics to understand what type of content engaged better with their customers, analyze customer activity, segment users, and customize their engagement messaging. MoEngage's AI-powered message optimization DPM (Dynamic Product Messaging) allowed Bukalapak to deliver different variants of content based on customer preference and actions.

Impact #1	The implementation of the MoEngage platform and its features resulted in a significant improvement in Bukalapak's customer engagement. The brand was able to run more contextual and personalized campaigns, which led to a better understanding of what messaging works best with their customers. The use of A/B testing, segmentation, dynamic messaging, and analytics allowed Bukalapak to analyze customer behavior and preferences in depth, leading to more effective campaign messaging. The ability to deliver different variants of content based on customer preference and actions, thanks to MoEngage’s AI-powered message optimization DPM, further enhanced customer engagement. The brand was able to run bulk campaigns without diluting the messaging, engaging with customers at multiple touchpoints including their website, app, and social channels, and customizing messaging depending on customers’ actions.

Impact #1

The implementation of the MoEngage platform and its features resulted in a significant improvement in Bukalapak's customer engagement. The brand was able to run more contextual and personalized campaigns, which led to a better understanding of what messaging works best with their customers. The use of A/B testing, segmentation, dynamic messaging, and analytics allowed Bukalapak to analyze customer behavior and preferences in depth, leading to more effective campaign messaging. The ability to deliver different variants of content based on customer preference and actions, thanks to MoEngage’s AI-powered message optimization DPM, further enhanced customer engagement. The brand was able to run bulk campaigns without diluting the messaging, engaging with customers at multiple touchpoints including their website, app, and social channels, and customizing messaging depending on customers’ actions.

Benefit #1	2.5x Increase in Click Through Rate (CTR)
Benefit #2	80% Higher Conversion Rate than Average

Benefit #1

2.5x Increase in Click Through Rate (CTR)

Benefit #2

80% Higher Conversion Rate than Average

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Overview

Bukalapak Boosts Engagement with Personalized Campaigns: A 2.5X Increase in CTR

Operational Impact

Quantitative Benefit