Comodo Case Studies Building Trust in Online Retail: Hayneedle's Success with Comodo EV SSL

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	Building Trust in Online Retail: Hayneedle's Success with Comodo EV SSL Comodo

Building Trust in Online Retail: Hayneedle's Success with Comodo EV SSL

Comodo

Applicable Functions	Quality Assurance
Use Cases	Retail Store Automation
Challenge	In the highly competitive online retail industry, particularly in the home décor sector, establishing trust with potential customers is a significant challenge. With a wide range of e-merchants, from national retailers to small, one-person businesses, consumers often experience anxiety about who they can trust for their online purchases. Successful e-merchants understand that while effective advertising, a well-merchandised site, and competitive pricing are important, converting visitors to buyers, especially for non-national brands, also requires establishing a level of trust. This is particularly crucial for online transactions where customers need to feel secure in sharing their personal and financial information. Read More
About Customer	Hayneedle.com, formerly known as NetShops, is an online retailer specializing in home décor. The company operates 220 specialty home décor sites, offering a wide range of products to a diverse customer base. Since its establishment in 2002, Hayneedle has grown rapidly, ranking #83 on the Internet Retailer 500. Despite its success, the company recognized the ongoing need to build and maintain trust with its customers, particularly in the context of online transactions. This led to their decision to implement Comodo's security solutions across their websites. Read More
Solution	Hayneedle.com, a home décor e-merchant since 2002, recognized these potential trust issues and decided to address them by implementing Comodo Extended Validation (EV) SSL and the Comodo Secured Trustmark across its 220 specialty home décor sites. The Comodo EV SSL Certificate turns a visitor's browser address bar green at the secure checkout page of any of Hayneedle's sites. This provides a visual reassurance to the customer that the site is trustworthy and that their transaction data is encrypted and secure. By using the Comodo Secured Trustmark, Hayneedle further reinforces its commitment to security and trust, providing an additional layer of confidence for its customers. Read More Log in to view content
Contents

Applicable Functions

Quality Assurance

Use Cases

Retail Store Automation

Challenge

In the highly competitive online retail industry, particularly in the home décor sector, establishing trust with potential customers is a significant challenge. With a wide range of e-merchants, from national retailers to small, one-person businesses, consumers often experience anxiety about who they can trust for their online purchases. Successful e-merchants understand that while effective advertising, a well-merchandised site, and competitive pricing are important, converting visitors to buyers, especially for non-national brands, also requires establishing a level of trust. This is particularly crucial for online transactions where customers need to feel secure in sharing their personal and financial information.

About Customer

Hayneedle.com, formerly known as NetShops, is an online retailer specializing in home décor. The company operates 220 specialty home décor sites, offering a wide range of products to a diverse customer base. Since its establishment in 2002, Hayneedle has grown rapidly, ranking #83 on the Internet Retailer 500. Despite its success, the company recognized the ongoing need to build and maintain trust with its customers, particularly in the context of online transactions. This led to their decision to implement Comodo's security solutions across their websites.

Solution

Hayneedle.com, a home décor e-merchant since 2002, recognized these potential trust issues and decided to address them by implementing Comodo Extended Validation (EV) SSL and the Comodo Secured Trustmark across its 220 specialty home décor sites. The Comodo EV SSL Certificate turns a visitor's browser address bar green at the secure checkout page of any of Hayneedle's sites. This provides a visual reassurance to the customer that the site is trustworthy and that their transaction data is encrypted and secure. By using the Comodo Secured Trustmark, Hayneedle further reinforces its commitment to security and trust, providing an additional layer of confidence for its customers.

Impact #1	The implementation of Comodo EV SSL and the Comodo Secured Trustmark has significantly enhanced Hayneedle's reputation as a secure and trusted e-merchant. It has helped the company build trust with its rapidly growing customer base, a crucial factor in the online retail industry. As online shoppers become increasingly security-conscious, Hayneedle's decision to upgrade the security and trust features of its 220 websites has provided a significant business advantage. The visual reassurance provided by the green browser address bar and the Comodo Secured Trustmark has helped alleviate customer anxiety and foster a sense of security and trust in the company's online transactions.

Impact #1

The implementation of Comodo EV SSL and the Comodo Secured Trustmark has significantly enhanced Hayneedle's reputation as a secure and trusted e-merchant. It has helped the company build trust with its rapidly growing customer base, a crucial factor in the online retail industry. As online shoppers become increasingly security-conscious, Hayneedle's decision to upgrade the security and trust features of its 220 websites has provided a significant business advantage. The visual reassurance provided by the green browser address bar and the Comodo Secured Trustmark has helped alleviate customer anxiety and foster a sense of security and trust in the company's online transactions.

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Overview

Building Trust in Online Retail: Hayneedle's Success with Comodo EV SSL

Operational Impact