Buckle Me Baby Coats: Reducing Returns and Exchanges by 95% with a Size Finder Quiz

Buckle Me Baby Coats, a company that designs children's coats for car seats, faced a significant challenge with high return and exchange rates. The company's founder, Dahlia Rizk, identified two main issues contributing to this problem. The first was the inconsistency in sizes across different coat lines, which confused customers and led to a high number of returns. The second issue was the lack of a tool to educate customers about the correct coat size to purchase, leading to frequent exchanges. The seasonality of the winter coats business also posed a challenge, as it created fluctuations in demand and return rates.

Buckle Me Baby Coats is a company that specializes in designing children's coats for car seats. The company was founded by Dahlia Rizk, who was motivated by the dangers that regular children's winter coats pose in car crashes. Dahlia's innovative approach to children's winter wear caught the attention of Shark Tank, where she secured a deal with Daymond John. Despite this success, Dahlia was determined to further improve her business by reducing the high return and exchange rates that were affecting her company's performance.