Case Studies BuBuGao drives supply chain efficiency with Manhattan’s Warehouse Management solution
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BuBuGao drives supply chain efficiency with Manhattan’s Warehouse Management solution

Functional Applications - Warehouse Management Systems (WMS)
Retail
Logistics & Transportation
Warehouse & Inventory Management
Inventory Management
Supply Chain Visibility
Warehouse Automation
Software Design & Engineering Services
System Integration
BuBuGao faced significant challenges with its legacy warehouse management system, which was inefficient and inaccurate. The old system relied heavily on manual data handling, leading to data integrity issues and making rapid responses difficult. The disparate systems were also expensive to scale and negatively impacted stability during upgrades. These problems affected the entire supply chain, particularly in transportation management, where data was often collected manually and later entered into spreadsheets, causing delays and inaccuracies.
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Better Life Commercial Chain Share Co Ltd (BuBuGao) is a leading operator of supermarkets and department stores in Central China, focusing on the wholesale and retail of grocery products and household electrical appliances. Listed on the Shenzhen Stock Exchange, BuBuGao operates over 100 stores in Hunan and Jiangxi Provinces and employs more than 30,000 people. The company has a strong presence in the region and is known for its rapid growth and extensive retail network.
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BuBuGao implemented Manhattan Associates’ Warehouse Management solution to address its challenges. The solution provided a single, secure system platform that consolidated data across warehouses, suppliers, and retail outlets. This centralised platform optimised the entire replenishment process by automating tasks such as order preparation, stock checking, and data analysis. The implementation was completed within six months, significantly improving warehouse management efficiency and enabling better data exchange with manufacturers, suppliers, and retail outlets. The solution also enhanced data accuracy and integrity, providing centralised control over operations and improving visibility and accuracy of inventory management.
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Streamlined operations and reduced operating costs.
Improved data integrity and accuracy throughout the supply chain.
Enhanced visibility and responsiveness to customer requests.
Implemented the solution across warehouses in Hunan and Jiangxi Provinces within six months.
Manages over 9,000 Stock Keeping Units (SKUs).
Operates more than 100 stores in Hunan and Jiangxi Provinces.
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