Foursquare Case Studies Bronx Beer Hall Boosts Business with Foursquare

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	Bronx Beer Hall Boosts Business with Foursquare Foursquare

Bronx Beer Hall Boosts Business with Foursquare

Foursquare

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Challenge	The Bronx Beer Hall, located in the 73-year-old Arthur Avenue market in the Bronx, faced a significant challenge in promoting their exact location within the large market. The beer hall, known for its craft beer and light fare, needed a solution that would effectively guide potential customers to their specific location within the market. Read More
About Customer	The Bronx Beer Hall is a popular establishment located in the Arthur Avenue market in the Bronx, New York. The beer hall is known for its selection of craft beers and light fare. The business is owned by Paul Ramirez, who has been actively seeking ways to promote the beer hall's exact location within the large market. The Arthur Avenue market, where the beer hall is located, has been in operation for 73 years, making it a well-known and frequently visited location. However, the size of the market has made it challenging for the Bronx Beer Hall to effectively promote its specific location to potential customers. Read More
Solution	To address the challenge of promoting their exact location within the Arthur Avenue market, the Bronx Beer Hall turned to Foursquare. Foursquare is a location technology platform that helps businesses attract customers by promoting their location. The owner of the Bronx Beer Hall, Paul Ramirez, decided to use Foursquare to guide potential customers to their exact location within the market. Ramirez turned down all other advertising options, choosing to rely solely on Foursquare to attract customers to the beer hall. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Challenge

The Bronx Beer Hall, located in the 73-year-old Arthur Avenue market in the Bronx, faced a significant challenge in promoting their exact location within the large market. The beer hall, known for its craft beer and light fare, needed a solution that would effectively guide potential customers to their specific location within the market.

About Customer

The Bronx Beer Hall is a popular establishment located in the Arthur Avenue market in the Bronx, New York. The beer hall is known for its selection of craft beers and light fare. The business is owned by Paul Ramirez, who has been actively seeking ways to promote the beer hall's exact location within the large market. The Arthur Avenue market, where the beer hall is located, has been in operation for 73 years, making it a well-known and frequently visited location. However, the size of the market has made it challenging for the Bronx Beer Hall to effectively promote its specific location to potential customers.

Solution

To address the challenge of promoting their exact location within the Arthur Avenue market, the Bronx Beer Hall turned to Foursquare. Foursquare is a location technology platform that helps businesses attract customers by promoting their location. The owner of the Bronx Beer Hall, Paul Ramirez, decided to use Foursquare to guide potential customers to their exact location within the market. Ramirez turned down all other advertising options, choosing to rely solely on Foursquare to attract customers to the beer hall.

Impact #1	The use of Foursquare proved to be highly effective for the Bronx Beer Hall. The location technology platform successfully guided customers to the beer hall's exact location within the Arthur Avenue market.
Impact #2	As a result of using Foursquare, the Bronx Beer Hall saw a significant increase in customer visits. The beer hall also benefited from over 6,500 free impressions, further boosting its visibility within the market.
Impact #3	The success of the Foursquare ad run demonstrated the effectiveness of location-based marketing in attracting customers to a specific location within a large market.

Impact #1

The use of Foursquare proved to be highly effective for the Bronx Beer Hall. The location technology platform successfully guided customers to the beer hall's exact location within the Arthur Avenue market.

Impact #2

As a result of using Foursquare, the Bronx Beer Hall saw a significant increase in customer visits. The beer hall also benefited from over 6,500 free impressions, further boosting its visibility within the market.

Impact #3

The success of the Foursquare ad run demonstrated the effectiveness of location-based marketing in attracting customers to a specific location within a large market.

Benefit #1	Amount paid per customer visit: $18.06
Benefit #2	Average customer spend per visit: $28.00
Benefit #3	Return on investment: 55%

Benefit #1

Amount paid per customer visit: $18.06

Benefit #2

Average customer spend per visit: $28.00

Benefit #3

Return on investment: 55%

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Overview

Bronx Beer Hall Boosts Business with Foursquare

Operational Impact

Quantitative Benefit